Business Analytics and AI: Decision-Making Using Data
Leverage data and analytics to drive innovation and growth
The rise of artificial intelligence (AI) has completely revolutionised business intelligence and analytics, making it crucial for businesses to leverage emerging technologies to remain competitive and agile. In this fast-changing environment, organisations seek leaders capable of effectively utilising AI-driven analytics to make data-driven decisions that propel growth and innovation.
The eight-week Business Analytics and AI: Decision-Making Using Data programme is designed to empower early professionals and experienced leaders alike to foster a data-driven culture in their organisation – particularly using AI, big data, machine learning, generative AI and causal analytics for decisive advantage – to drive better business outcomes. This online programme will provide you with a comprehensive overview of how to integrate AI and advanced analytics into your everyday business practices and guide your teams towards more intelligent decision-making and sustainable success in a data-driven world.
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Key takeaways
Over eight weeks, the online Business Analytics and AI: Decision-Making Using Data programme will help you:
Identify the correct data to scope and improve decision-making in your organisation
Identify the uses, benefits and drawbacks of big data
Design experiments to answer questions about assessing different opportunities in an organisation
Leverage machine learning to create value in your organisation
Recognise causal analytics that will help link actions to the desired outcomes
Utilise generative AI as your business assistant
Understand key legal and ethical concepts that apply to organisations’ use of data and AI
Identify common organisational barriers that prevent the implementation of AI for data-driven decision-making
Who is this programme for?
This programme will benefit senior business leaders and managers across industries, geographic regions and functions. It is ideal for:
C-suite executives and senior leaders keen on leveraging data to make strategic decisions in highly competitive business environments while staying ahead of technological advancements.
Managers seeking practical frameworks to translate data insights into actionable business improvements and operational efficiencies.
Business analysts and consultants aspiring to understand the strategic applications of data to improve their ability to guide stakeholders in data-driven decisions.
Leaders looking to integrate data-driven decision-making into their work.
Professionals in charge of implementing data solutions keen on enhancing their business acumen and accelerating their careers.
Note: This programme does not require technical expertise or prerequisites for completion.
What you will learn
The curriculum leverages three fundamental elements to help you translate the revolutionary power of AI and data into business-level impact:
People-centric solutions and approaches for fostering a data-driven culture that champions experimentation and for navigating the complexities of applying business analytics in an organisation
Unique strategies to leverage AI and analytics tools for insight-driven decision-making and improved business outcomes
Fresh ideas and emerging technologies paired with actionable strategies to gain support for the implementation of AI for data-informed decisions
Programme curriculum
Understand how organisations ensure that appropriate data guides their decisions to achieve better results.
Learn how to generate value from available data with a creative mindset, and apply learnings to find the best solutions to presented problems.
Understand how experiments should be designed based on the robust principles of experimental design – identifying key performance drivers and testing alternative hypotheses.
Analyse the intuition of different algorithms, and evaluate their trade-offs.
Explore the significance of causal analytics in demonstrating business value, and learn different methods to run causal analysis.
Gain a comprehensive understanding of what generative AI and machine learning are, how they are different from each other and the intuition of how generative AI works.
Explore the legal and ethical dimensions of data usage in the context of machine learning and generative AI.
Learn to align projects with business goals, and foster a data-driven culture to overcome organisational challenges in analytics projects.
Live sessions
Gain deeper insights into emerging topics through live online sessions hosted by Professors Nektarios (Aris) Oraiopoulos and David Stillwell. These sessions will also be recorded and made available for viewing at your convenience.*
Big data news
Experimental design: assignment debrief
Navigating modern challenges in AI and data
Ethical data: lessons from Cambridge Analytica
Making it happen: assignment debrief
*Note: live online sessions mentioned here are subject to change.
Case studies and industry examples
The programme features a blend of real-world case studies and industry examples that, in conjunction with other activities and resources, help you gain a practical understanding of business analytics applications.
Apollo Therapeutics
Examine how the biopharmaceutical company streamlined decision-making and improved the efficiency of drug discovery and development in a highly uncertain environment.
Amazon
Discover how the ecommerce giant addressed the challenges of managing rapid growth and maintaining innovation by restructuring its teams and decision-making processes.
DBS
Explore how the banking major leveraged data-driven decision-making and a culture of experimentation to drive its digital transformation and enhance customer experience.
Uber
Analyse how the ride-sharing app used data and experimentation to understand the impact of late trips on customer spending and develop effective strategies for regaining customer satisfaction.
Netflix
Understand how the streaming giant used its competition to improve its search and recommendation algorithms.
Air Canada
Learn how the airline addressed the challenges of using chatbots for customer service, especially in ensuring the accuracy of information provided to customers in critical situations.
Roche Pharma
Learn how data science teams in the pharmaceuticals major aligned real-world evidence projects with key metrics, including revenue, cost, speed and success probability, to impact decision-making.
DeepSea AI
Discover how DeepSea AI redesigned its proof of value process to address customer reluctance and successfully target specific profiles.
AstraZeneca
Understand how AstraZeneca’s digital health strategy, through its Evinova division, optimised its oncology clinical trials.
How you will learn
Scenario-based learning
Apply core concepts to evaluate the uses, challenges and considerations of business analytics in your organisation.
Self-study activities
Test your knowledge of programme concepts and their real-world applications through assignments and knowledge checks.
Workbook exercises
Apply programme concepts to real-world scenarios through workbook-based exercises that are integrated into each module.
Case studies
Analyse a broad range of real-world examples, and gain a practical understanding of business analytics applications.
Discussions
Enhance learning as you share your experiences with peers and exchange key takeaways from lectures and guest interviews.
Live sessions
Gain deeper insights into emerging topics through live sessions with leading Cambridge faculty.
Business Analytics and AI with Cambridge Judge Business School Executive Education
Drawing on the expertise of leading Cambridge faculty, the Business Analytics and AI: Decision-Making Using Data programme imparts innovative, people-centric approaches. It focuses on leveraging emerging technologies and analytics to inspire a culture of innovation and drive exceptional business results and growth. Ranked among the top business schools in Europe, Cambridge Judge Business School has established itself as a centre of rigorous, high-impact thinking and transformative education and will help you secure the knowledge and skills to lead, manage and elevate innovation for the future.
Faculty
Professor of Operations and Technology Management
Nektarios (Aris) Oraiopoulos’s research is focused on understanding how organisations make high-stakes decisions, including whether to invest in a new project, when to termina...
Professor of Computational Social Science
David Stillwell’s work impacts a wide range of applications, from targeted online advertising, psychometric adaptive test development and ipsative techniques in test design to...
Guest speaker
Senior Director, Digital Health Strategy, Oncology Therapeutic Area at Evinova, AstraZeneca
Luis Garcia-Gancedo is a digital health leader who is passionate about applying technology to improve healthcare. His research is focused on the development of novel miniaturi...
Certificate
Upon successful completion of the programme, participants will be awarded a digital certificate of completion from Cambridge Judge Business School Executive Education.
Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an 'in-person' two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.
Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
FAQs
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email us on the email address mentioned above learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Are there any prerequisites for this programme?
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.
What is the typical class profile?
More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography, leading to a very rich peer learning and networking experience.
What other dates will this programme be offered in the future?
Check back at this programme web page, or email us to inquire if future programme dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific programme schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.
All the contents of the programme would be made available to students at the commencement of the programme. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner,the cost of which is already included in the overall programme fee of the programme.
A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
How do I interact with other programme participants?
Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.
Do I receive alumni status after completing this programme?
No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this programme?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
What is the programme fee and what forms of payment do you accept?
The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.
Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
If you apply by an early deadline, you may receive a programme fee benefit. If you believe you may qualify for other discounts, please check with your programme adviser to confirm the applicable discount that will provide the greatest benefit and if there are specific terms and conditions for use. For more information, please connect with a learning adviser or email learner.success@emeritus.org
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme adviser or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the programme you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific programme you’re interested in enrolling in.
Is there an option to make flexible payments for this programme?
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the programme?
Emeritus collects all programme payments, provides learner enrolment and programme support and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the programme?
Programme fees for Emeritus programmes with Cambridge Judge Business School Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the programme refund and deferral policy?
For the programme refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707 (US) / +65 3163 8580 (SG)
Flexible payment options available.
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