Business Analytics: Decision Making Using Data

Achieve data-driven results and advance your career

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Course Date

Course Duration


3 months, online
4–6 hours per week

Course Fee
Course Fee

For Your Team

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Cultivate a Data-Driven Mindset

It’s a fact: Organisations that make decisions informed by data perform better than those that don’t. In the Business Analytics programme, you’ll gain the knowledge to turn your organisation’s data into a strategic asset by using it to drive better informed decisions.

This programme does not require coding.

Over the course of the programme, you will learn to:

  • Understand the value and opportunities of big data
  • Design experiments to gather and analyse data to define a path forward for your organization
  • Apply machine learning tools and models, identify neural networks, and analyse data to optimise decisions for your business
  • Identify the biases inherent in business analytics and learn to ask for the right information

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Proven results
See how our learners saw them grow
Made successful career transitions
Applied learning to their jobs
Created more impact at work

Programme Curriculum

The online, asynchronous Business Analytics programme features recorded video lecures, live webinars, peer-to-peer discussion forums, assignments with practical applications, and live office hours.

The programme is organised around 6 key areas designed to advance your use of analytics to drive greater success.

Case Studies and Industry Examples

Hotel Industry

Learn how a hotel booking platform tested whether the advertising on its website was working.


Discover how Netflix used a competitor to improve its own search and recommendation algorithms.

Big Data Opportunities

Identify what big data means to you and what you can do with it

London Time

Learn how London Time decides how many fashion watches should be ordered before the selling season begins.

Cambridge Breakthrough Science (Biotech Company)

Delve into how a biotech company chose which two of its four promising drugs should be further developed.


Examine how UPS's ORION initiative allowed the company to save an estimated $300 to $400 million.

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Our Students

The programme is designed for managers across all functions, seniority levels, industries, and geographies who are interested in learning the tools and analytical approaches to become data-driven leaders.


  • Europe – 50%
  • Asia – 22%
  • North America – 18%
  • Africa – 6%
  • South America – 4%


  • <5 years – 12%
  • 5-9 years – 19%
  • 10-14 years – 23%
  • 15-19 years – 20%
  • 20+ years – 26%


  • Financial Services – 16%
  • IT Products & Services – 12%
  • Consulting – 8%
  • Healthcare – 8%
  • Education 6%
  • Other – 50%

Alejandra Hernandez

"This programme allowed me to understand business analytics from different perspectives. What I loved the most was the cultural diversity as well as having people from many different fields; it enriches the learning process by adding different point of views. The real-life cases made the application fields a lot easier to understand. The professional attitude and knowledge of the faculty stood out—you have a smart and kind team handling the programme!"

— Alejandra Hernandez, Internal Auditor, Intel Corporation

Zahi El Haiby

"The theory put into practise is very strong in this programme, and the course is based on research, real-use cases and experiences."

— Zahi El Haiby, Consultant, Delivery Associates

Deepak Joshi

"The subject knowledge and experience of Professors Aris and David are phenomenal. The pedagogy used in the entire course was excellent. The course material is customised and rich, and the short videos make even big concepts clear, with sufficient material for reference reading. It was great learning from such a global, diverse and experienced cohort with 248 candidates!"

— Deepak Joshi, Deputy Vice-President, Renault Nissan Technology and Business Centre India

Elijah Lutwama

"The best part of the programme was seeing real-life examples of how and where data is used in decision making. It was good to finally understand the term “machine learning” and the limits and possibilities of data-driven decision making."

— Elijah Lutwama, Head of Finance, ASARECA

Cui Heng Cao

"The programme helped me see the value analytics brings to decision making. I appreciated the lesson on psychological and behavioural influence on analysis and decision making. I also thoroughly enjoyed all the business cases examples that Dr. Stillwell and Dr. Oraiopoulos brought to class—they were highly relatable. The programme also helped me understand the critical role of the ‘interpreter’ between business and data scientists."

— Cui Heng Cao, Business Architect, Cisco Systems, Inc.

Paul Watson

"The overall structure of the programme was very good. The big thing for me was understanding analytics-based decisions that other companies are making in their business. This course pulled it all together and it will help guide me in my next venture."

— Paul Watson, Business Intelligence, FT

About University of Cambridge Judge Business School Executive Education

Cambridge Judge Business School Executive Education is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management. With a world-class faculty of over 70 members and a philosophy of collaboration, the School is a place where people from many disciplines meet and share ideas – including policy makers, entrepreneurs, leaders of industry, regulators, those who work for not-for-profit organisations and academics.

Cambridge Judge Business School offers a distinctive approach—born out of the University of Cambridge way—where its programmes are based on leading-edge research from 19 research centres and are delivered by world-class faculty. The School leverages the unrivalled resources of the wider University, giving participants a learning experience of unrivalled quality, intensity, relevance and challenge.

Schedule a call with one of our Academic Advisors

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Profile picture of course faculty Dr Nektarios (Aris) Oraiopoulos


Professor in Operations Management, Director of the MPhil in Strategy, Marketing & Operations Programme, PhD (Georgia Institute of Technology), BEng (National Technical University of Athens)

Professor Oraiopoulos earned his PhD from the Georgia Institute of Technology. His research is focused on understanding how organisations make high-stakes decisions, such as whether to invest in a new project... More info

Profile picture of course faculty Dr David Stillwell


Professor of Computational Social Science, Academic Director of the Psychometrics Centre, BSc, MSc, PhD (University of Nottingham)

Professor Stillwell studies the links between big data and psychology. For example, in his research with 6 million social media users, he found that the computer can predict a user’s personality as accurately as a spouse can and, in his follow-up study, he found that personalising an advertisement... More info



Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors, please contact

Schedule a call with one of our Academic Advisors to learn more.

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.


  • How do I know if this programme is right for me?

    After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email, and a dedicated programme advisor will follow up with you very shortly.

    Are there any prerequisites for this programme?

    Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at for assistance.

    Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.

    What is the typical class profile?

    More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.

    What other dates will this programme be offered in the future?

    Check back at this programme web page or email us at to inquire if future programme dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.

    How will my time be spent?

    We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:

    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific programme schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at if you need further clarification on programme activities.

    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.

    A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.

    How do I interact with other programme participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

    This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at if you need further clarification on any specific programme requirements.

    What type of certificate will I receive?

    Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.

    Do I receive alumni status after completing this programme?

    No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.

    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this programme?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.

    Do I need to be online to access the programme content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.

    What is the programme fee and what forms of payment do you accept?

    The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme advisor or email us at for details.

    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at with the details of the programme you are interested in, and we will assist you.

    How can I obtain an invoice for payment?

    Please email with your invoicing requirements and the specific programme you’re interested in enrolling in.

    Is there an option to make flexible payments for this programme?

    Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.

    How can I obtain a W9 form?

    Please email us at for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the programme, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to

    What is the policy on deferrals?

    After the published start date of the programme, you have until the midpoint of the programme to request to defer to a future cohort of the same programme. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to

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For a limited time, receive a complimentary 1-year subscription to the Wall Street Journal when you enrol in this programme. Unlock access to the latest news and trends in business, technology, and global markets.

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Flexible payment options available. Learn more.