Business Analytics: Decision Making Using Data

Achieve data-driven results and advance your career

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Course Dates


30 June 2022

Course Duration


3 months, online
4–6 hours per week

Course Fee


US$2,000 US$1,760 or get US$200 off with a referral

Course Information Flexible payment available
Course Information Special group enrolment pricing
Round 1

US$1,760 / programme fee

Application Deadline

Cultivate a Data-Driven Mindset

It’s a fact: Organisations that make decisions informed by data perform better than those that don’t. In the Business Analytics programme, you’ll gain the knowledge to turn your organisation’s data into a strategic asset by using it to drive better informed decisions.

This programme does not require coding.

Over the course of the programme, you will learn to:

  • Understand the value and opportunities of big data
  • Design experiments to gather and analyse data to define a path forward for your organization
  • Apply machine learning tools and models, identify neural networks, and analyse data to optimise decisions for your business
  • Identify the biases inherent in business analytics and learn to ask for the right information

Schedule a call with one of our Academic Advisors

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Programme Curriculum

The online, asynchronous Business Analytics programme features recorded video lecures, live webinars, peer-to-peer discussion forums, assignments with practical applications, and live office hours.

The programme is organised around 6 key areas designed to advance your use of analytics to drive greater success.

Case Studies and Industry Examples

Hotel Industry

Learn how a hotel booking platform tested whether the advertising on its website was working.


Discover how Netflix used a competitor to improve its own search and recommendation algorithms.

Big Data Opportunities

Identify what big data means to you and what you can do with it

London Time

Learn how London Time decides how many fashion watches should be ordered before the selling season begins.

Cambridge Breakthrough Science (Biotech Company)

Delve into how a biotech company chose which two of its four promising drugs should be further developed.


Examine how UPS's ORION initiative allowed the company to save an estimated $300 to $400 million.

Schedule a call with one of our Academic Advisors

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Our Students

The programme is designed for managers across all functions, seniority levels, industries, and geographies who are interested in learning the tools and analytical approaches to become data-driven leaders.


  • Europe – 50%
  • Asia – 22%
  • North America – 18%
  • Africa – 6%
  • South America – 4%


  • <5 years – 12%
  • 5-9 years – 19%
  • 10-14 years – 23%
  • 20+ years – 26%


  • Financial Services – 16%
  • IT Products & Services – 12%
  • Consulting – 8%
  • Healthcare – 8%
  • Education 6%
  • Other – 50%

Alejandra Hernandez

"This programme allowed me to understand business analytics from different perspectives. What I loved the most was the cultural diversity as well as having people from many different fields; it enriches the learning process by adding different point of views. The real-life cases made the application fields a lot easier to understand. The professional attitude and knowledge of the faculty stood out—you have a smart and kind team handling the programme!"

— Alejandra Hernandez, Internal Auditor, Intel Corporation

Zahi El Haiby

"The theory put into practise is very strong in this programme, and the course is based on research, real-use cases and experiences."

— Zahi El Haiby, Consultant, Delivery Associates

Deepak Joshi

"The subject knowledge and experience of Professors Aris and David are phenomenal. The pedagogy used in the entire course was excellent. The course material is customised and rich, and the short videos make even big concepts clear, with sufficient material for reference reading. It was great learning from such a global, diverse and experienced cohort with 248 candidates!"

— Deepak Joshi, Deputy Vice-President, Renault Nissan Technology and Business Centre India

Elijah Lutwama

"The best part of the programme was seeing real-life examples of how and where data is used in decision making. It was good to finally understand the term “machine learning” and the limits and possibilities of data-driven decision making."

— Elijah Lutwama, Head of Finance, ASARECA

Cui Heng Cao

"The programme helped me see the value analytics brings to decision making. I appreciated the lesson on psychological and behavioural influence on analysis and decision making. I also thoroughly enjoyed all the business cases examples that Dr. Stillwell and Dr. Oraiopoulos brought to class—they were highly relatable. The programme also helped me understand the critical role of the ‘interpreter’ between business and data scientists."

— Cui Heng Cao, Business Architect, Cisco Systems, Inc.

Paul Watson

"The overall structure of the programme was very good. The big thing for me was understanding analytics-based decisions that other companies are making in their business. This course pulled it all together and it will help guide me in my next venture."

— Paul Watson, Business Intelligence, FT

About University of Cambridge Judge Business School Executive Education

Cambridge Judge Business School Executive Education is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management. With a world-class faculty of over 70 members and a philosophy of collaboration, the School is a place where people from many disciplines meet and share ideas – including policy makers, entrepreneurs, leaders of industry, regulators, those who work for not-for-profit organisations and academics.

Cambridge Judge Business School offers a distinctive approach—born out of the University of Cambridge way—where its programmes are based on leading-edge research from 19 research centres and are delivered by world-class faculty. The School leverages the unrivalled resources of the wider University, giving participants a learning experience of unrivalled quality, intensity, relevance and challenge.

Schedule a call with one of our Academic Advisors

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Profile picture of course faculty Dr Nektarios (Aris) Oraiopoulos

Dr Nektarios (Aris) Oraiopoulos

Associate Professor in Operations Management, Director of the MPhil in Strategy, Marketing & Operations Programme, PhD (Georgia Institute of Technology), BEng (National Technical University of Athens)

Dr. Oraiopoulos earned his PhD from the Georgia Institute of Technology. His research is focused on understanding how organisations make high-stakes decisions, such as whether to invest in a new project... More info

Profile picture of course faculty Dr David Stillwell

Dr David Stillwell

Professor of Computational Social Science, Academic Director of the Psychometrics Centre, BSc, MSc, PhD (University of Nottingham)

Dr Stillwell studies the links between big data and psychology. For example, in his research with 6 million social media users, he found that the computer can predict a user’s personality as accurately as a spouse can and, in his follow-up study, he found that personalising an advertisement... More info


Example image of certificate that will be awarded after successful completion of this program


Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors, please contact

Schedule a call with one of our Academic Advisors to learn more.

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.