Business Analytics: Decision-Making Using Data
Proven results
See how our learners saw them grow
Made successful career transitions
Applied learning to their jobs
Created more impact at work
*Emeritus impact survey, 2022
What you will learn
This programme does not require coding. To help you understand the unique opportunities and challenges of business analytics, this online programme concentrates on areas designed to advance your use of analytics to drive greater success.
Case studies
Hotel industry
How does a hotel booking platform test whether advertising on its website works?
Netflix
How did Netflix use its competition to improve their search and recommendation algorithms?
Art
How do you use neural networks to train computers to replicate the styles of different artists?
London Time
How many fashion watches should London Time order before the selling season begins?
Cambridge Breakthrough Science (Biotech Company)
How will they decide which two of the four promising drugs should be developed further?
UPS
How did UPS’ ORION initiative allow them to save an estimated $300-$400 million and a reduction of 100 million miles driven?
Our students
The 11-week Business Analytics: Decision-Making Using Data is designed for managers across all functions, seniority levels, industries and geographies who are interested in learning the tools and analytical approaches to become data-driven leaders.
Geography
Europe — 50%
Asia — 22%
North America — 18%
Africa — 6%
South America — 4%
Experience
< 5 years — 12%
5–9 years — 19%
10–14 years — 23%
15–19 years — 20%
20+ years — 26%
Industries
Financial services — 16%
IT products and services — 12%
Consulting — 8%
Healthcare — 8%
Education — 6%
Other — 50%
How you will learn
Recorded video lectures are conducted by programme faculty. These lectures are dynamic, engaging and designed to reinforce learning.
Each assignment attempted in the workbook activity is reviewed and graded by programme leaders who are experts from the industries.
Learners will engage with faculty in live sessions to develop the components of an innovation strategy for their organisations.
Engage with other data analytics professionals from a wide range of backgrounds and industries, and leave the programme with an enduring professional network you can connect with to exchange ideas and share opportunities.
A learning team will provide ongoing personalised support and check on your progress throughout the programme.
The programme features a blend of case studies, organisational scenarios and insights in addition to other relevant industry examples.
Faculty
Professor in Operations & Technology Management, Director of the MPhil in Strategy, Marketing & Operations Programme, PhD (Georgia Institute of Technology), BEng (National Technical University of Athens)
Aris’ research is focused on understanding how organisations make high-stakes decisions, such as whether to invest in a new project, when to terminate a project that is not pe...
Professor of Computational Social Science, Academic Director of the Psychometrics Centre, BSc, MSc, PhD (University of Nottingham)
David’s research uses big data to understand psychology. He published papers using social media data from millions of consenting individuals to show that the computer can pred...
Testimonials
Certificate
Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an 'in-person' two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.
Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707 (US) / +65 3163 8580 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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