Chief Revenue Officer Programme
Elevate your impact as a strategic revenue leader
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Programme overview: Chief Revenue Officer Programme
The Chief Revenue Officer Programme from Cambridge Judge Business School Executive Education equips current and aspiring revenue leaders with the holistic skills needed to drive sustainable growth and deliver a strategic vision for long-term success. As customer expectations evolve and digital-first buying journeys reshape markets, organisations need leaders like you who can combine strategic vision, an innovative mindset, analytical prowess and AI to drive measurable revenue growth.
The programme focuses on integrating marketing, product, pricing and data functions to position revenue leaders as key drivers of long-term organisational value. You will explore data-driven frameworks, emerging technologies, including AI, and innovative approaches to align traditionally siloed functions, uncover new revenue streams and strengthen organisational resilience. Through live sessions, peer learning, applied exercises, success coaching and an in-person capstone module, you will learn to navigate evolving market dynamics and confidently step into the Chief Revenue Officer (CRO) role.
Key takeaways
The Chief Revenue Officer Programme will enable you to:
Analyse complex business environments using strategic and analytical frameworks to identify competitive threats, revenue opportunities and areas for growth
Evaluate the impact of emerging technologies, including AI, data analytics and digital platforms, on strategic decision-making, customer engagement and revenue generation
Design and implement innovative marketing, pricing, product development and revenue management strategies that drive sustainable business growth
Apply strategic tools to formulate and evaluate growth options in volatile environments
Lead organisational change by aligning teams, culture and leadership practices to support strategic execution, innovation and transformation
Immersion module in Cambridge
Immerse yourself in the Cambridge ecosystem by attending the in-person capstone module in Cambridge, UK, designed to help you stay at the forefront of your industry as a CRO. During the module, you will engage with programme faculty and industry experts, gaining insights from their research and experience. You will also have opportunities to network with global peers, participate in group discussions and develop actionable strategies for your organisation. These interactions provide valuable perspectives to shape your approach to strategy, revenue growth, cross-functional leadership and the application of AI.
Learning journey
The learning journey is designed for revenue leaders like you who have demanding schedules, combining self-paced online modules with regular live virtual sessions. It concludes with a two-and-a-half-day in-person capstone module in Cambridge, UK, for peer and faculty interaction.
Curriculum
The programme is built around three pillars that explore customer behaviour and strategies to accelerate revenue. You will learn to drive growth, align teams, integrate functions and leverage emerging technologies to uncover new opportunities.
Note: Participants must attend the in-person capstone module in Cambridge to complete the programme and receive the certificate of completion.
AI-focused live online sessions
AI and Technology Strategy: Aligning Innovation with Business Impact
Learn how to align AI investments with measurable business outcomes and assess how AI-driven innovation contributes to both business and corporate strategy.
Responsible and Strategic Use of Generative AI
Examine ethical considerations and data risks, and explore how Chief Revenue Officers can guide responsible generative AI adoption in line with organisational objectives.
AI-Driven Experimentation: Rethinking Agile and Process Design
Strengthen evidence-based experimentation by applying AI to support continuous testing and real-time optimisation.
Empowering Innovation Culture Through AI-Enabled Decision-Making
Foster a culture of innovation by redefining how AI supports leadership, fairness and empowerment while helping organisations avoid overreliance on automation or bias.
Global AI Infrastructure: Cloud, Edge and Data Strategies for Scale
Evaluate privacy and compliance challenges, and identify effective strategies for managing them.
From Orchestration to Autonomy: Leveraging Agentic AI for Innovation
Examine how agentic AI can reshape revenue strategy and enable adaptive growth models.
Note: Session topics are indicative and are subject to change.
Who is the Chief Revenue Officer Programme for?
The Chief Revenue Officer Programme is ideal for:
Current and new CROs in mid-level to mid-large corporations aiming to modernise their revenue toolkits and strengthen their data-driven decision-making skills for sustained revenue growth
Aspiring CROs and sales leaders seeking to elevate beyond functional responsibilities and ascend to the CRO role to successfully integrate revenue-impacting functions
Participants should preferably have:
More than ten years of work experience
Accomplished work experience in functional, technical or business roles
An agenda for change
Programme highlights
The Chief Revenue Officer Programme equips you with actionable frameworks from cutting-edge research and guides you in using AI and emerging technologies to optimise decision-making, uncover growth opportunities and future-proof your revenue strategy.
Learn from leading academics and industry experts who bring cutting-edge research and real-world experience to the classroom.
Engage in expert-led live sessions on emerging technologies, including AI, shaping revenue growth.
Engage with faculty, cohort peers and global industry leaders to gain practical insights on CRO challenges and solutions.
Apply your learnings to real-world challenges by completing practical exercises at the end of each module.
Craft your learning journey in line with your career goals with a success coach assigned to your cohort.
Earn select Cambridge Judge Business School benefits upon completion of the programme.
Meet the faculty
Programme Director, Professor of Marketing
Dominique Lauga is the Director of the Management Studies Tripos and a Fellow of Emmanuel College. Her research interests include marketing strategy, innovation and product de...
Associate Professor in Marketing
Associate Professor in Marketing
Associate Professor in Innovation and Operations Management
Professor of Strategy and Policy
Professor of Strategy and Innovation
Assistant Professor in Organisational Theory and Information Systems
Professor of Strategy and Innovation
Professor of Strategic Leadership and Ethics at the United States Army War College (Retired)
Diageo Professor in Organisation Studies
Why Cambridge Judge Business School Executive Education?
Cambridge Judge Business School Executive Education reflects the distinctive Cambridge Judge Business School approach, combining world-class research with practical insights from leading academics. Drawing on expertise in strategy, innovation, marketing and behavioural economics, the School equips revenue leaders with frameworks and analytical tools to navigate complex business environments. This depth of insight and experience ensures a learning journey of exceptional quality, relevance and impact.
Certificate
Upon successful completion of the programme, participants will be awarded a certificate of completion by Cambridge Judge Business School Executive Education.
Programme completion benefits
Earn select Cambridge Judge Business School benefits upon completion of the programme, including:
Access to Cambridge Judge Business School Executive Education's Leader's Club network
Regular newsletters with updates on the latest research, activities and events at the School
Discounts on future Cambridge Judge Business School Executive Education open-enrolment programmes
Invitations to worldwide networking events, including in-person events and webinars
Inclusion in the exclusive Cambridge Judge Business School Executive Education certificate of completion awarded in person, in Cambridge
FAQs
Connect with a programme adviser for a 1:1 session
Our programme advisers have helped senior executives around the world choose the right programme for their career goals. Schedule a 1:1 to get a deeper understanding on why the Chief Revenue Officer Programme is the right fit for you.
Email: cambridge_cro@emeritus.org
Phone: +44 1786 649936 (UK) / +971 80 0088601097 (UAE) / +1 573 527 3654 (USA) / +52 55970 73870 (LATAM) / 000 8009191970 (India*) / +65 3138 1820 (SG)
*If you are dialing the India number, please make sure to include the first three zeros (000).
Early applications are encouraged. Admissions are reviewed on a first-come, first-served basis.
Flexible payment options available.
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