Digital Disruption: Digital Transformation Strategies

Digital disruption is a force that is changing the corporate landscape, and organisations must rapidly transform to keep pace. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it, but also the knowledge of how to proactively disrupt others.

In the Digital Disruption programme, you’ll be provided with a 360-degree view of digital transformation and learn how to leverage it to become a disruptor in the industry.

• Dealing with Disruption: Recognise and define disruption in its various forms and learn common disruption strategies.

• Business Models: Identify and design business models to create value.

• Adapting to Challenges: Look across industries to distinguish between successful and unsuccessful platforms and why some businesses are unable to adapt to disruption.

• Ecosystem Evolution: Examine the importance of ecosystems from different viewpoints and learn how to predict the evolution of new ecosystems.

• C-Suite Executives, Directors, General Managers looking to understand digital disruption through a broad lens, so they can grow by modifying their business model to suit digital customers.

• Functional Managers such as those working in product development, digital marketing, operations and related areas who are seeking to sharpen their skills and stay current on the latest trends.

• Consultants who need to recognise key drivers and early signs of disruption so they can help their clients prepare for disruption and innovate their business models accordingly.

Case studies and real-world industry examples offer scenarios that allow you to explore the successes – and failures – of digital disruption across a broad range of industries. Some of the case studies we’ll survey include:

• Dell - Learn how this technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers) and selling directly to the end user.

• Netflix - Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.

• Ryanair - Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.

• Kodak - From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colourful history of one of the world’s most profitable and recognisable brands—and what ultimately led to its demise.

• TiVo - Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, the dilemma brought about by their incredible innovation, and the mistakes they made and strategies they used to attempt to remedy them.

• eHarmony - Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Cambridge Judge Business School Executive Education is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management. With a world-class faculty of over 70 members and a philosophy of collaboration, the School is a place where people from many disciplines meet and share ideas – including policy makers, entrepreneurs, leaders of industry, regulators, those who work for not-for-profit organisations and academics.

Cambridge Judge Business School Executive Education offers a distinctive approach—born out of the University of Cambridge way—where its programmes are based on leading-edge research from 19 research centres and are delivered by world-class faculty. The School leverages the unrivalled resources of the wider University, giving participants a learning experience of unrivalled quality, intensity, relevance and challenge.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)