Digital Disruption: Digital Transformation Strategies

Learn the trends, business models, and strategies to help your organisation thrive
Inquiring For
Work Experience

Leading through digital disruption

Digital disruption is a force that is changing the corporate landscape, and organisations must rapidly transform to keep pace. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it, but also the knowledge of how to proactively disrupt others.

In the Digital Disruption programme, you’ll be provided with a 360-degree view of digital transformation and learn how to leverage it to become a disruptor in the industry.

  • Dealing with Disruption: Recognise and define disruption in its various forms and learn common disruption strategies.

  • Business Models: Identify and design business models to create value.

  • Adapting to Challenges: Look across industries to distinguish between successful and unsuccessful platforms and why some businesses are unable to adapt to disruption.

  • Ecosystem Evolution: Examine the importance of ecosystems from different viewpoints and learn how to predict the evolution of new ecosystems.

Who is this programme for?

  • C-Suite Executives, Directors, General Managers looking to understand digital disruption through a broad lens, so they can grow by modifying their business model to suit digital customers.

  • Functional Managers such as those working in product development, digital marketing, operations and related areas who are seeking to sharpen their skills and stay current on the latest trends.

  • Consultants who need to recognise key drivers and early signs of disruption so they can help their clients prepare for disruption and innovate their business models accordingly.

What you will learn

From defining disruption to creating a winning business model with transformation trajectories, the programme’s comprehensive curriculum provides you with the knowledge and skills to compete and thrive in the digital landscape.

How you will learn

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Self-paced video lectures

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Live webinars with faculty

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Office hours

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Case studies

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Real-world assignments

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Peer-to-peer discussion forums

Case studies and industry examples

Case studies and real-world industry examples offer scenarios that allow you to explore the successes – and failures – of digital disruption across a broad range of industries. Some of the case studies we’ll survey include:

  • Dell - Learn how this technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers) and selling directly to the end user.

  • Netflix - Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.

  • Ryanair - Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.

  • Kodak - From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colourful history of one of the world’s most profitable and recognisable brands—and what ultimately led to its demise.

  • TiVo - Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, the dilemma brought about by their incredible innovation, and the mistakes they made and strategies they used to attempt to remedy them.

  • eHarmony - Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Our students

Our cohorts include a diverse group of ambitious and experienced individuals from around the globe and across a wide range of industries:

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Europe – 53%

Asia – 22%

North America – 12%

Africa – 6%

South America – 5%

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0-9 years – 12%

10-14 years – 16%

15-19 years – 20%

20+ years – 52%

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Europe – 53%

Asia – 22%

North America – 12%

Africa – 6%

South America – 5%


"The programme was a great experience and knowledge pill about a changing world. During the course, I had the pleasure of meeting people who understand the world of digital disruption and can impart t...
Michal Bartkowiak
Vice President
"The best part about the programme was being able to practise and exercise what we learnt in real-world developments. My favourite assignment was making the pitch for the assigned company for autonomo...
Raegan Rast
Intern, Marketing & Sales
"I loved the depth and course structure covered in the digital disruption course. It really resonated well with what I intended to learn from this programme."
Swaraj Kashyap
Associate Director, Sales & Business Development
Cognizant Technology Solutions US Corp
"This course has very well-rounded content and excellent explanation by the professors, supplemented with office-hour discussions."
Siva Kumpatla
Data Science Leader
Corteva Agriscience

About University of Cambridge Judge Business School Executive Education

Cambridge Judge Business School Executive Education is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management. With a world-class faculty of over 70 members and a philosophy of collaboration, the School is a place where people from many disciplines meet and share ideas – including policy makers, entrepreneurs, leaders of industry, regulators, those who work for not-for-profit organisations and academics.

Cambridge Judge Business School Executive Education offers a distinctive approach—born out of the University of Cambridge way—where its programmes are based on leading-edge research from 19 research centres and are delivered by world-class faculty. The School leverages the unrivalled resources of the wider University, giving participants a learning experience of unrivalled quality, intensity, relevance and challenge.



Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social ...


Professor of Strategy & Policy, Academic Director, Centre for Strategic Philanthropy (CSP), Pro-Vice-Chancellor (University Community and Engagement), Professorial Fellow of Homerton College, PhD (McGill University)

Professor Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate ...



Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an 'in-person' two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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