Cambridge Digital Transformation Programme: From Strategy to Execution

Leverage a transformative mindset to lead in the digital era
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Key takeaways

Over six weeks, the online Cambridge Digital Transformation Programme will help you:

  • Define the value that a digital transformation mindset and culture bring to an organisation

  • Identify critical areas requiring improvement within an organisation's culture, structure, processes, work practices and boundaries to achieve digital transformation

  • Evaluate external customer factors and competitive opportunities driving digital transformation

  • Analyse external and internal factors to address challenges using digital transformation principles

  • Evaluate the potential to incorporate open innovation principles into digital transformation initiatives

  • Develop a change management strategy to lead digital transformation initiatives

Who is this programme for

This programme will benefit leaders and senior managers across industries, geographic regions and functions. It is ideal for:

  • C-suite executives, transformation leads or strategy leads striving to develop digital transformation strategies initiatives that encourage innovation, optimise technology and create a business advantage. Titles may include CEO, COO, CDO, CTO, CIO, head of department, managing director, founder and president.

  • Mid- to senior-level managers looking to drive successful digital transformation innovations initiatives that improve organisational efficiency, agility and competitiveness. Titles may include HR manager, operations manager, product marketing manager, sales manager and change manager.

  • Change management consultants or organisational development specialist seeking strategies to help clients successfully navigate all aspects of organisational change.

What you will learn

The curriculum leverages three fundamental elements to help you develop business transformation leadership skills that drives optimisation across your organisation:

  • People-centric solutions for fostering a data-driven culture that champions experimentation and learning to navigate the complexities of organisational change and digital transformation

  • Unique strategies for advancing a customer-centric culture within your organisation and transitioning from traditional business models to a platform approach

  • Fresh ideas and advanced techniques for innovation, paired with actionable strategies to gain support for successful rollouts

Programme curriculum

Live sessions

Gain deeper insights into emerging topics through live sessions hosted by Cambridge faculty. A recording will also be available to view at your convenience.*

  • Managing People in the Era of AI: Join Professor Stella Pachidi as she examines how the increasing adoption of data-driven practices and AI tools has transformed how people are managed. Explore changes in decision-making practices, the role data plays in managing people and performance, and managing people and teams in the AI-enabled workplace.

  • Partnering with Complementors: Partnering with complementors is necessary in today’s competitive landscape, but it is hard to do well. Join Professor Karla Sayegh in an interactive session as she teases out the challenges and critical success factors behind fast, generative partnering.

Note: live sessions mentioned here are subject to change.

Case studies and industry examples

The programme features a blend of real-world case studies and industry examples that, in conjunction with other activities and resources, provide opportunities to analyse a broad range of scenarios, reflect on the various decisions and outcomes and gain a practical understanding of digital transformation applications.

Setting Up a People Analytics Function

Mattel

Discover how the legendary toy company thwarted competition and revitalised the Hot Wheels brand by launching a new line of toys that combined the physical and digital worlds.

Setting Up a People Analytics Function

Nest Thermostat

Discover how a misaligned business model affected Nest Thermostat within the Google Nest ecosystem, illustrating the connection between digital technology strategy and organisational structure.

Setting Up a People Analytics Function

Our Crowd

Examine how this online global venture investing platform leveraged a transaction platform to capture value, address and mitigate barriers to scaling and evaluate growth strategies.

Setting Up a People Analytics Function

NASA

Explore how NASA’s Asteroid Tracker Challenge prize competition leveraged open innovation to improve the agency’s Near Earth Object tracking capabilities.

Setting Up a People Analytics Function

Netflix

See how Netflix used an open competition for the best collaborative filtering algorithm to predict user ratings for films and improve its movie recommendation system.

Setting Up a People Analytics Function

Siemens

Find out how this technology company leveraged global networks of collaborative partners through its Siemens Innovation Ecosystems to accelerate innovation and solve some of the world’s most pressing challenges.

ChatGPT

Learn how ChatGPT’s ability to predict text with high accuracy is creating disruption across all sorts of domains.

How you will learn

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Scenario-based learning

Apply core concepts to evaluate your organisation and create a strategic digital transformation plan.

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Crowdsourcing

Explore important considerations of digital transformation through crowdsourcing activities.

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Workbook exercises

Apply programme concepts to real-world scenarios through weekly workbook exercises.

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Self-study activities

Practise applying programme concepts through regular assignments and knowledge checks.

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Q&A Sessions

Join programme leaders for regular Q&A sessions to clarify any questions you may have.

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Discussions

Share your experiences with peers and exchange key takeaways from lectures and guest interviews.

Decorative image relating to Case studies
Case studies

Analyse a broad range of scenarios and gain a practical understanding of digital transformation applications.

Decorative image relating to Live sessions
Live sessions

Gain deeper insights into emerging topics through live sessions with leading Cambridge faculty.

Digital Transformation with Cambridge Judge Business School Executive Education

Digital Transformation with Cambridge Judge Business School Executive Education

Drawing on the expertise of leading Cambridge faculty, the Cambridge Digital Transformation Programme: From Strategy to Execution imparts innovative, people-centric approaches for fostering value creation, operational excellence and collaboration and overcoming resistance to change. Ranked among the top business schools in Europe, Cambridge Judge Business School has established itself as a centre of rigorous, high-impact thinking and transformative education and will help you secure the knowledge and skills to lead, manage and elevate innovation for the future.

Faculty

STELLA PACHIDI, PHD

Assistant Professor in Information Systems

Stella Pachidi is an assistant professor in information systems at Cambridge Judge Business School. Her research interests lie at the intersection of technology, work and orga...

SHASHA LU, PHD
SHASHA LU, PHD

Associate Professor in Marketing

Shasha Lu is an assistant professor in information systems at Cambridge Judge Business School. Her research focuses on applying state-of-the-art machine learning techniques in...

KARLA SAYEGH, PHD
KARLA SAYEGH, PHD

Assistant Professor of Organisation Theory and Information Systems

Karla Sayegh is an assistant professor of organisation theory and information systems at Cambridge Judge Business School. Her research examines how experts modify their approa...

Certificate

Certificate

Upon successful completion of the Digital Transformation Programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an 'in-person' two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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