Cambridge Digital Transformation Programme: From Strategy to Execution

Leverage a transformative mindset to lead in the digital era

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Course Dates

STARTS ON

16 May 2024

Course Duration

DURATION

6 weeks, online
4–6 hours/week

Course Fee

PROGRAMME FEE

£1,445 and get £170 off with a referral

Course Information Flexible payment available
Course Fee

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Application Details

programme fee

£1,445

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Leverage innovative leadership strategies to drive digital transformation within organisations

Emerging technologies such as artificial intelligence and cloud computing continue to advance the nature of work, but fundamental organisational challenges hinder the success of many transformation initiatives. In an environment of perpetual change, leaders must be able to read the nuanced landscape, foster collaboration and craft a strategy that creates value and allows their organisations to thrive.

Drawing on the foremost expertise in digital transformation and organisational change, Cambridge Judge Business School Executive Education has developed a comprehensive, strategic approach to designing and executing digital business transformation initiatives for the evolving digital environment. The six-week online Digital Transformation Programme: From Strategy to Execution will prepare you to manage the headwinds of digital disruption and lead successful transformation initiatives for your organisation.

47%

is the gap between senior business leaders who say that digitalisation is a priority and those that say organisations have brought digital initiatives to scale.

Source: Gartner

49%

of executives in high-performing transformations indicating that their organisations had the digital skills and mindset needed for transformation.

SOURCE: EY

Key takeaways

Over six weeks, the online Cambridge Digital Transformation Programme will help you:

  • Define the value that a digital transformation mindset and culture bring to an organisation
  • Identify critical areas requiring improvement within an organisation's culture, structure, processes, work practices and boundaries to achieve digital transformation
  • Evaluate external customer factors and competitive opportunities driving digital transformation
  • Analyse external and internal factors to address challenges using digital transformation principles
  • Evaluate the potential to incorporate open innovation principles into digital transformation initiatives
  • Develop a change management strategy to lead digital transformation initiatives

Who is this programme for?

This programme will benefit leaders and senior managers across industries, geographic regions and functions. It is ideal for:

  • C-suite executives, transformation leads or strategy leads striving to develop digital transformation strategies initiatives that encourage innovation, optimise technology and create a business advantage. Titles may include CEO, COO, CDO, CTO, CIO, head of department, managing director, founder and president.
  • Mid- to senior-level managers looking to drive successful digital transformation innovations initiatives that improve organisational efficiency, agility and competitiveness. Titles may include HR manager, operations manager, product marketing manager, sales manager and change manager.
  • Change management consultants or organisational development specialist seeking strategies to help clients successfully navigate all aspects of organisational change.

What you will learn

The curriculum leverages three fundamental elements to help you develop business transformation leadership skills that drives optimisation across your organisation:

  • People-centric solutions for fostering a data-driven culture that champions experimentation and learning to navigate the complexities of organisational change and digital transformation
  • Unique strategies for advancing a customer-centric culture within your organisation and transitioning from traditional business models to a platform approach
  • Fresh ideas and advanced techniques for innovation, paired with actionable strategies to gain support for successful rollouts

Programme curriculum

Module 1:

Organisational Elements of Digital Transformation

Assess your organisation’s need and capacity for digital transformation.

Module 2:

External Impact: Focus on the Customer

Evaluate external drivers of digital transformation including customer factors and competitive opportunities, and discover how organisations can use digital tools and technologies to acquire and retain customers.

Module 3:

External Impact: Focus on Competitive Strategy

Find out how the characteristics of digital technologies enable new business models, and examine the competitive approaches required for each as well as the challenges and opportunities for growth and scaling.

Module 4:

Open Innovation

Identify the principles, potential and use cases of open innovation and discover why this approach to transformation is gaining momentum.

Module 5:

Internal Impact and Opportunities

Discover the significance of automation, big data and AI, and remote work to the future of work and prepare your organisation to embrace and use these technologies effectively.

Module 6:

Managing the Digital Transformation

Identify the principles and best practices of effective change management, from integrating new talent and skills into the organisation to developing a data governance structure and creating a data-driven culture.

Module 1:

Organisational Elements of Digital Transformation

Assess your organisation’s need and capacity for digital transformation.

Module 4:

Open Innovation

Identify the principles, potential and use cases of open innovation and discover why this approach to transformation is gaining momentum.

Module 2:

External Impact: Focus on the Customer

Evaluate external drivers of digital transformation including customer factors and competitive opportunities, and discover how organisations can use digital tools and technologies to acquire and retain customers.

Module 5:

Internal Impact and Opportunities

Discover the significance of automation, big data and AI, and remote work to the future of work and prepare your organisation to embrace and use these technologies effectively.

Module 3:

External Impact: Focus on Competitive Strategy

Find out how the characteristics of digital technologies enable new business models, and examine the competitive approaches required for each as well as the challenges and opportunities for growth and scaling.

Module 6:

Managing the Digital Transformation

Identify the principles and best practices of effective change management, from integrating new talent and skills into the organisation to developing a data governance structure and creating a data-driven culture.

Live sessions

Gain deeper insights into emerging topics through live sessions hosted by Cambridge faculty. A recording will also be available to view at your convenience.*

Managing People in the Era of AI
Join Professor Stella Pachidi as she examines how the increasing adoption of data-driven practices and AI tools has transformed how people are managed. Explore changes in decision-making practices, the role data plays in managing people and performance, and managing people and teams in the AI-enabled workplace.

Partnering with Complementors
Partnering with complementors is necessary in today’s competitive landscape, but it is hard to do well. Join Professor Karla Sayegh in an interactive session as she teases out the challenges and critical success factors behind fast, generative partnering.

Note: live sessions mentioned here are subject to change.

Case studies and industry examples

The programme features a blend of real-world case studies and industry examples that, in conjunction with other activities and resources, provide opportunities to analyse a broad range of scenarios, reflect on the various decisions and outcomes and gain a practical understanding of digital transformation applications.

Decorative image relating to Mattel

Mattel

Discover how the legendary toy company thwarted competition and revitalised the Hot Wheels brand by launching a new line of toys that combined the physical and digital worlds.

Decorative image relating to Nest Thermostat

Nest Thermostat

Discover how a misaligned business model affected Nest Thermostat within the Google Nest ecosystem, illustrating the connection between digital technology strategy and organisational structure.

Decorative image relating to Our Crowd

Our Crowd

Examine how this online global venture investing platform leveraged a transaction platform to capture value, address and mitigate barriers to scaling and evaluate growth strategies.

Decorative image relating to NASA

NASA

Explore how NASA’s Asteroid Tracker Challenge prize competition leveraged open innovation to improve the agency’s Near Earth Object tracking capabilities.

Decorative image relating to Netflix

Netflix

See how Netflix used an open competition for the best collaborative filtering algorithm to predict user ratings for films and improve its movie recommendation system.

Decorative image relating to Siemens

Siemens

Find out how this technology company leveraged global networks of collaborative partners through its Siemens Innovation Ecosystems to accelerate innovation and solve some of the world’s most pressing challenges.

Decorative image relating to ChatGPT

ChatGPT

Learn how ChatGPT’s ability to predict text with high accuracy is creating disruption across all sorts of domains.

How you will learn

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Scenario-based learning

Apply core concepts to evaluate your organisation and create a strategic digital transformation plan.

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Crowdsourcing

Explore important considerations of digital transformation through crowdsourcing activities.

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Workbook exercises

Apply programme concepts to real-world scenarios through weekly workbook exercises.

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Self-study activities

Practise applying programme concepts through regular assignments and knowledge checks.

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Q&A Sessions

Join programme leaders for regular Q&A sessions to clarify any questions you may have.

Decorative image relating to Discussions

Discussions

Share your experiences with peers and exchange key takeaways from lectures and guest interviews.

Decorative image relating to Case studies

Case studies

Analyse a broad range of scenarios and gain a practical understanding of digital transformation applications.

Decorative image relating to Live sessions

Live sessions

Gain deeper insights into emerging topics through live sessions with leading Cambridge faculty.

Digital Transformation with Cambridge Judge Business School Executive Education

Example image of certificate that will be awarded after successful completion of this program

Digital Transformation with Cambridge Judge Business School Executive Education

Drawing on the expertise of leading Cambridge faculty, the Cambridge Digital Transformation Programme: From Strategy to Execution imparts innovative, people-centric approaches for fostering value creation, operational excellence and collaboration and overcoming resistance to change. Ranked among the top business schools in Europe, Cambridge Judge Business School has established itself as a centre of rigorous, high-impact thinking and transformative education and will help you secure the knowledge and skills to lead, manage and elevate innovation for the future.

Faculty

Profile picture of faculty. Stella Pachidi

Stella Pachidi, PhD

Assistant Professor in Information Systems

Stella Pachidi is an assistant professor in information systems at Cambridge Judge Business School. Her research interests lie at the intersection of technology, work and organising. Her current research focuses on the introduction of artificial intelligence technologies in organisations, managing challenges in the workplace during digital transformation and practices of knowledge collaboration across boundaries.

Profile picture of faculty, Shasha Lu

Shasha Lu, PhD

Associate Professor in Marketing

Shasha Lu is an assistant professor in information systems at Cambridge Judge Business School. Her research focuses on applying state-of-the-art machine learning techniques in developing marketing models to gain better customer insights and improve business practices in a data-rich environment. Her interests include artificial empathy, digital marketing, visual content/product design and optimisation, marketing innovation in data-rich environments and unstructured data analytics in business.

Profile picture of faculty, Karla Sayegh

Karla Sayegh, PhD

Assistant Professor of Organisation Theory and Information Systems

Karla Sayegh is an assistant professor of organisation theory and information systems at Cambridge Judge Business School. Her research examines how experts modify their approach to work in response to disruptive innovations, with a focus on healthcare organisations. She investigates how emerging technologies, novel spaces and new tools transform how experts collaborate to perform their work. Before her academic career, she spent more than 12 years in strategy consulting, real estate private equity, venture funding and executive university administration.

Certificate

Certificate

Upon successful completion of the Digital Transformation Programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education. Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an in-person two-day programme to meet GMCA requirements. If you require more details about the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.

FAQs

  • How do I know if this programme is right for me?

    After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.


    Are there any prerequisites for this programme?

    Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at the ID mentioned above.


    Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.


    What is the typical class profile?

    More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.


    What other dates will this programme be offered in the future?

    Check back at this programme web page or email us to inquire if future programme dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific programme schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.


    How do I interact with other programme participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

    This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.


    What type of certificate will I receive?

    Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.

    The digital certificate will be sent approximately two weeks after the programme, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.


    Do I receive alumni status after completing this programme?

    No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this programme?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.


    Do I need to be online to access the programme content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.


    What is the programme fee and what forms of payment do you accept?

    The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your programme adviser or email us for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us with the details of the programme you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email us your invoicing requirements and the specific programme you’re interested in enrolling in.


    Is there an option to make flexible payments for this programme?

    Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please connect with us via email for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the programme, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the programme, you have until the midpoint of the programme to request to defer to a future cohort of the same programme. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Academic Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)

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