Diversity, Equity and Inclusion: DEI Strategies for Business Impact

Develop a holistic DEI mindset — and use it to build your strategy

Inquiring For
Work Experience

Key Takeaways

  • Build a sustainable DEI strategy which leads to a diverse workforce and an inclusive workplace

  • Discover different ways to build actionable and measurable DEI goals

  • Drive business value by implementing a sound DEI strategy across your organisation

  • Improve the perception of the business and brand for stakeholders that can bring in increased revenue, more customers, and higher profits

  • Provide new DEI frameworks to your stakeholders looking to build a diverse workforce

What You Will Learn

Capstone Project

Each week’s assignments will contribute to the final capstone project: creating a DEI strategy for implementation in your organisation.

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DEI in your organisation

Analyse the current state of DEI in your organisation (demographics, top positions, feelings) and explore the avenues of improvement from your viewpoint.

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Opportunities and barriers

Develop a detailed analysis of the primary barriers to increasing diversity in your current organisation, including both individual and organisational barriers.

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Recruitment and retention practices

Conduct a thorough analysis of your organisation's processes in terms of attraction, recruitment and promotion, and explore potential areas for improvement.

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Data analysis

Describe precisely how your organisation tracks DEI, including the data collected, the processes employed, and how it can be improved.

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Suggested improvements

Describe the current design and implementation of DEI initiatives within your organisation and what you plan to change.

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DEI strategy

Propose a diversity strategy that reflects your organisation’s needs and context.

Case Studies and Industry Examples


Explore the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity.


Study Royal Dutch Shell’s role as early player in implementing diversity and inclusion policies in the 1990s, the firm’s step backward in the face of economic woes in 2009, and the subsequent decision regarding whether to continue to champion global diversity and inclusion while restructuring its business and reducing its managerial workforce.


Discover how the tech giant solved a 'parent gap' problem its data identified, where young mothers were twice as likely to quit as other employees, by implementing an enhanced maternity and paternity leave plan.

College Board (SAT)

Learn how the SAT exam, first introduced in the U.S. in 1926 to create a meritocratic screening device, has been revised in recent years to level the playing field between risk takers and risk avoiders and promote diversity.

How You Will Learn

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Video lectures

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6 Live webinars with Cambridge Judge faculty

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Capstone project

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Dedicated programme team support

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Live office hours


Profile picture of course faculty, Prof. David Stillwell

Associate Professor in Strategy & Organisation, Ecole Normale Supérieure, LLM (Rennes I), MSc (Paris X Université), MA (EHESS), PhD (HEC Paris)

Lionel Paolella is an Associate Professor at Cambridge Judge Business School, and an Affiliated Faculty at Harvard Law School (Center on Legal Profession). He graduated from E...

Profile picture of course faculty, Patrizia Vecchi

Assistant Professor in Organisational Behaviour, BA (University of Modena), MS, PhD (Washington University in St Louis)

Patrizia Vecchi has taught professionals and executives around the world in topics such as negotiation, power and politics, social networks, and leading change. At Cambridge J...

Profile picture of course faculty, Prof. David Stillwell

Professor of Computational Social Science, Academic Director of the Psychometrics Centre, BSc, MSc, PhD (University of Nottingham)

Professor David Stillwell’s research uses big data to understand psychology. He published papers showing using social media data from millions of consenting individuals to sho...



Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an 'in-person' two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.


Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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