Innovation and Intrapreneurship: Winning Strategies for New Venture Creation
The new innovation unit: a blueprint for organisational success
Organic growth is often a source for slow but steady revenue gains. But what if you could board the express train to growth without costly acquisitions or risky partnerships?
Enter the innovation business unit or venture. As with any new venture, there are critical success factors that include governance, autonomy, funding, talent and structure. Drawing on decades of real-world corporate and startup management experience, combined with rigorous academic research, the experts at Cambridge Judge Business School Executive Education have designed a blueprint for revenue growth through in-house measures. The six-week Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme will help you identify critical innovation opportunities while setting up an independent unit for growth.
50%
52%
12 years
Key takeaways
Over six weeks, the Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme will help you to:
Understand why breakthrough innovation is important to organisations.
Examine the common characteristics of successful innovation ventures and the different approaches to implementing them within an organisation.
Influence senior leaders to support the independence of a new venture and explore the ideal degree of intelligence needed for it to be successful.
Identify the criteria for reintegrating an innovation venture into an organisation.
Create a plan for responding to disruption.
Who is this programme for?
The tools and techniques taught in this programme will benefit a wide range of professionals across industries, geographic regions and functional roles. It is ideal for:
Strategic decision-makers who are seeking growth through new product innovations or new lines of business while managing the health of their existing businesses.
Innovation leaders who can leverage their functional expertise and/or entrepreneurial mindset to challenge the status quo, earning recognition and career advancement.
Innovation contributors who bring deep functional expertise to help drive new ideas, prototyping, testing and refining to achieve a faster time to market.
What you will learn
In the context of the overall business strategy, delve into scenarios when independent business units and ventures are most appropriate, along with the degree of independence required for these units to succeed.
Learn how to combat disruptive market threats as well as how to take advantage of new trends by experimenting within the boundaries of a dedicated innovation unit.
Leaning into psychology and behavioural sciences, you will distinguish hype cycles from real enduring opportunities using a framework that includes steps for screening innovations and navigating hype.
Learn practical ways to manage innovation units by creating the right culture, setting objectives that support innovation and applying best practices and techniques for testing solutions.
Innovation units are often associated with high risk, but they don’t have to be. Developing support internally and externally is critical to the success of these units, which can be accomplished through a variety of methods and strategies.
Learn to apply the value chain framework to your innovation, whereby you assess where you are across three distinct phases and develop an action plan to improve areas of weakness.
Case studies and industry examples
The six-week Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme features a blend of case studies, organisational scenarios and insights cited by guest speakers as well as other relevant industry examples. These resources provide opportunities to analyse different scenarios and reflect on various decisions and outcomes. Examples include:
Netflix
Learn how Netflix made the big bet and achieved innovation success by jumping from DVDs to video streaming and how the latter was created as a separate unit.
Google X
Explore the innovation unit within Google dedicated to developing breakthrough ideas and assess whether it is more successful than its core advertising business.
Nespresso
Brew up new ideas by reviewing the case of a coffee brand that innovated through its business model.
Theranos
Observe the hype cycle in swing by studying 'The Unicorn That Wasn't'.
Apple and Macintosh
Examine the creation of a subculture that is unique — even irreverent — relative to the parent organisation.
How you will learn
Video lectures
Recorded video lectures are conducted by programme faculty. These lectures are dynamic, engaging and designed to reinforce learning.
Workbook activities
Each assignment attempted in the workbook activities is reviewed and graded by programme leaders who are experts in their industries.
Live office hours
Learners will engage with faculty in live sessions to develop the components of an innovation strategy for their organisations.
Peer interactions
Engage with other professionals from a wide range of backgrounds and industries.
Dedicated programme support team
A learning team will provide ongoing personalised support and check on your progress throughout the programme.
Case studies
This programme features a blend of case studies, organisational scenarios and insights that provide the opportunity to analyse and reflect on various business decisions and outcomes.
Faculty
Associate Professor in Management Practice
Chris Coleridge’s work falls into three main categories: entrepreneurship teaching and advisery work, running a venture builder and strategy/innovation management teaching and...
Professor of Entrepreneurship and Sustainable Futures Director of the MPhil in Innovation, Strategy & Organisation Programme Co-Director of the Entrepreneurship Centre
Matthew Grimes’s research examines how individuals and organisations create, introduce and sustain positive social change through entrepreneurship. He studies both the context...
Featured guest speakers
Chief Technology Officer at Shutterstock and NYU School of Engineering Adjunct Instructor
Sejal is a Senior Technology Executive and Product Development Expert with over 25 years of experience leading large teams through cultural, operational and technology transfo...
Founder, Klynetic Innovation and Independent Management Consultant
Gareth has worked in acutely innovative environments for over 30 years. His experience includes working for industrial organisations as well as serving as a Director at a top ...
Certificate
Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an 'in-person' two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.
Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
FAQs
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email us on the email address mentioned above learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Are there any prerequisites for this programme?
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.
What is the typical class profile?
More than 50% of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning experience.
What other dates will this programme be offered in the future?
Check back at this programme web page or email us to inquire if future programme dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific programme schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90% of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.
All the contents of the programme would be made available to students at the commencement of the programmecourse. However to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner, the cost of which is already included in the overall programme fee.
A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
How do I interact with other programme participants?
Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and X (formerly Twitter).
Do I receive alumni status after completing this programme?
No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this programme?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
What is the programme fee, and what forms of payment do you accept?
The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.
Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
If you apply by an early deadline, you may receive a programme fee benefit. If you believe you may qualify for other discounts, please check with your programme adviser to confirm the applicable discount that will provide the greatest benefit and if there are specific terms and conditions for use. For more information, please connect with a learning adviser or email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme adviser, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the programme you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific programme you’re interested in enroling in.
Is there an option to make flexible payments for this programme?
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the programme?
Emeritus collects all programme payments, provides learner enrolment and programme support and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the programme?
Programme fees for Emeritus programmes with Cambridge Judge Business School Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the programme refund and deferral policy?
For the programme refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707 (US) / +65 3163 8580 (SG)
Flexible payment options available.
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