The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
4 September 2024
6 weeks, online
4–6 hours/week
Participants report that enroling in a programme with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrolment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistOrganic growth is often a source for slow but steady revenue gains. But what if you could board the express train to growth without costly acquisitions or risky partnerships?
Enter the innovation business unit or venture. As with any new venture, there are critical success factors that include governance, autonomy, funding, talent and structure. Drawing on decades of real-world corporate and startup management experience, combined with rigorous academic research, the experts at Cambridge Judge Business School Executive Education have designed a blueprint for revenue growth through in-house measures. The six-week Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme will help you identify critical innovation opportunities while setting up an independent unit for growth.
of annual organisational revenues across a range of industries are derived from new products launched within the past three years.
of the Fortune 500 have been merged or acquired or have gone bankrupt since 2000 due to digital disruption.
is projected to be the average organisational tenure on the S&P 500 index, pointing to shorter corporate lifespans at the top due to a lack of innovation.
Over six weeks, the Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme will help you to:
In the context of the overall business strategy, delve into scenarios when independent business units and ventures are most appropriate, along with the degree of independence required for these units to succeed.
Learn how to combat disruptive market threats as well as how to take advantage of new trends by experimenting within the boundaries of a dedicated innovation unit.
Leaning into psychology and behavioural sciences, you will distinguish hype cycles from real enduring opportunities using a framework that includes steps for screening innovations and navigating hype.
Learn practical ways to manage innovation units by creating the right culture, setting objectives that support innovation and applying best practices and techniques for testing solutions.
Innovation units are often associated with high risk, but they don’t have to be. Developing support internally and externally is critical to the success of these units, which can be accomplished through a variety of methods and strategies.
Learn to apply the value chain framework to your innovation, whereby you assess where you are across three distinct phases and develop an action plan to improve areas of weakness.
In the context of the overall business strategy, delve into scenarios when independent business units and ventures are most appropriate, along with the degree of independence required for these units to succeed.
Learn practical ways to manage innovation units by creating the right culture, setting objectives that support innovation and applying best practices and techniques for testing solutions.
Learn how to combat disruptive market threats as well as how to take advantage of new trends by experimenting within the boundaries of a dedicated innovation unit.
Innovation units are often associated with high risk, but they don’t have to be. Developing support internally and externally is critical to the success of these units, which can be accomplished through a variety of methods and strategies.
Leaning into psychology and behavioural sciences, you will distinguish hype cycles from real enduring opportunities using a framework that includes steps for screening innovations and navigating hype.
Learn to apply the value chain framework to your innovation, whereby you assess where you are across three distinct phases and develop an action plan to improve areas of weakness.
The six-week Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme features a blend of case studies, organisational scenarios and insights cited by guest speakers as well as other relevant industry examples. These resources provide opportunities to analyse different scenarios and reflect on various decisions and outcomes. Examples include:
Learn how Netflix made the big bet and achieved innovation success by jumping from DVDs to video streaming and how the latter was created as a separate unit.
Explore the innovation unit within Google dedicated to developing breakthrough ideas and assess whether it is more successful than its core advertising business.
Brew up new ideas by reviewing the case of a coffee brand that innovated through its business model.
Observe the hype cycle in swing by studying 'The Unicorn That Wasn't'.
Examine the creation of a subculture that is unique — even irreverent — relative to the parent organisation.
Video lectures
Recorded video lectures are conducted by programme faculty. These lectures are dynamic, engaging and designed to reinforce learning.
Workbook activities
Each assignment attempted in the workbook activities is reviewed and graded by programme leaders who are experts in their industries.
Live office hours
Learners will engage with faculty in live sessions to develop the components of an innovation strategy for their organisations.
Peer networking
Engage with other professionals from a wide range of backgrounds and industries.
Dedicated programme support team
A learning team will provide ongoing personalised support and check on your progress throughout the programme.
Case studies
This programme features a blend of case studies, organisational scenarios and insights that provide the opportunity to analyse and reflect on various business decisions and outcomes.
Chris Coleridge
Matthew Grimes
Chris Coleridge
Associate Professor in Management Practice
Chris Coleridge’s work falls into three main categories: entrepreneurship teaching and advisery work, running a venture builder and strategy/innovation management teaching and consulting. He has taught entrepreneurship both inside and outside of academia, including at Goldman Sachs 10KSB, London Stock Exchange ELITE in London, Milan and Beirut, New Entrepreneurs Foundation and the European Institute of Innovation and Technology.
In May 2019, Chris cofounded Carbon13, a Cambridge-based talent-first accelerator investing in startups focused on curtailing CO2e emissions. It is supported by EY, Volkswagen, the European Investment Bank, BP Ventures, DLA Piper, Costain and ARM.
Chris was formerly programme director of the MSc in Technology Entrepreneurship at UCL and founded the Cambridge Judge Launchpad, now known as the Master of Studies in Entrepreneurship. He is a board adviser to several startups and is Senior Adviser to the Cambridge University Venture Capital & Private Equity Society.
Matthew Grimes
Professor of Entrepreneurship and Sustainable Futures Director of the MPhil in Innovation, Strategy & Organisation Programme Co-Director of the Entrepreneurship Centre
Matthew Grimes’s research examines how individuals and organisations create, introduce and sustain positive social change through entrepreneurship. He studies both the contextual factors that enable innovation and social change (e.g. regional and institutional differences), as well as the individual factors (e.g. demographic and identity differences) that motivate and sustain individuals’ commitment to such change. He studies these factors primarily in the context of social entrepreneurship and business incubators/accelerators, where efforts to create, introduce and sustain social change and innovation are particularly challenging.
Prior to obtaining his PhD, Professor Grimes was an Associate Director for Research at CEB (now Gartner) in Washington DC, London and New Delhi. In academia, Matthew was Assistant Professor at the University of Indiana’s Kelley School of Business (2015-2018) and also at the University of Alberta School of Business (2012-2015).
Sejal Amin
Gareth Davies
Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an in-person two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.
Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.
More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.
Check back at this programme web page or email us to inquire if future programme dates or the timeline for future offerings have been confirmed yet.
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.
No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your programme adviser or email us for details.
Yes! Please email us with the details of the programme you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific programme you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all programme payments, provides learner enrollment and programme support, and manages learning platform services.
For the programme refund and deferral policy, please click the link here.