Innovation and Intrapreneurship: Winning Strategies for New Venture Creation

Inquiring For
Work Experience

Key takeaways

Over six weeks, the Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme will help you to:

  • Understand why breakthrough innovation is important to organisations.

  • Examine the common characteristics of successful innovation ventures and the different approaches to implementing them within an organisation.

  • Influence senior leaders to support the independence of a new venture and explore the ideal degree of intelligence needed for it to be successful.

  • Identify the criteria for reintegrating an innovation venture into an organisation.

  • Create a plan for responding to disruption.

Who is this programme for?

The tools and techniques taught in this programme will benefit a wide range of professionals across industries, geographic regions and functional roles. It is ideal for:

  • Strategic decision-makers who are seeking growth through new product innovations or new lines of business while managing the health of their existing businesses.

  • Innovation leaders who can leverage their functional expertise and/or entrepreneurial mindset to challenge the status quo, earning recognition and career advancement.

  • Innovation contributors who bring deep functional expertise to help drive new ideas, prototyping, testing and refining to achieve a faster time to market.

What you will learn

Case studies and industry examples

The six-week Innovation and Intrapreneurship: Winning Strategies for New Venture Creation online programme features a blend of case studies, organisational scenarios and insights cited by guest speakers as well as other relevant industry examples. These resources provide opportunities to analyse different scenarios and reflect on various decisions and outcomes. Examples include:

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Learn how Netflix made the big bet and achieved innovation success by jumping from DVDs to video streaming and how the latter was created as a separate unit.

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Google X

Explore the innovation unit within Google dedicated to developing breakthrough ideas and assess whether it is more successful than its core advertising business.

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Brew up new ideas by reviewing the case of a coffee brand that innovated through its business model.

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Observe the hype cycle in swing by studying 'The Unicorn That Wasn't'.

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Apple and Macintosh

Examine the creation of a subculture that is unique — even irreverent — relative to the parent organisation.

How you will learn

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Video lectures

Recorded video lectures are conducted by programme faculty. These lectures are dynamic, engaging and designed to reinforce learning.

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Workbook activities

Each assignment attempted in the workbook activities is reviewed and graded by programme leaders who are experts in their industries.

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Live office hours

Learners will engage with faculty in live sessions to develop the components of an innovation strategy for their organisations.

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Peer networking

Engage with other professionals from a wide range of backgrounds and industries.


Dedicated programme support team

A learning team will provide ongoing personalised support and check on your progress throughout the programme.

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Case studies

This programme features a blend of case studies, organisational scenarios and insights that provide the opportunity to analyse and reflect on various business decisions and outcomes.


Profile picture of faculty. Chris Coleridge

Associate Professor in Management Practice

Chris Coleridge’s work falls into three main categories: entrepreneurship teaching and advisery work, running a venture builder and strategy/innovation management teaching and...

Profile picture of faculty, Matthew Grimes

Professor of Entrepreneurship and Sustainable Futures Director of the MPhil in Innovation, Strategy & Organisation Programme Co-Director of the Entrepreneurship Centre

Matthew Grimes’s research examines how individuals and organisations create, introduce and sustain positive social change through entrepreneurship. He studies both the context...



Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an 'in-person' two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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