Executive Certificate in Leading Strategy and Innovation in the Digital Era
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Strengthen your strategic leadership with the Executive Certificate in Leading Strategy and Innovation in the Digital Era learning journey from Cambridge Judge Business School Executive Education.
Why choose this multiprogramme learning journey?
Lead strategic change in a digital era with the Executive Certificate in Leading Strategy and Innovation in the Digital Era learning journey, a comprehensive multiprogramme experience from Cambridge Judge Business School Executive Education. This combined leadership journey brings together the Strategic Thinking for the CXO and the Digital Transformation: From Strategy to Execution programmes, equipping you with the frameworks, tools and insights to thrive in today’s complex, technology-driven business landscape. You will advance your career by building the strategic and digital leadership skills that organisations demand.
Video lectures
Learn foundational and advanced concepts through faculty-led video sessions.
Live webinars with Cambridge Judge faculty
Engage in interactive live sessions to deepen your understanding of key topics.
Featured guest speakers
Hear real-world perspectives from senior industry leaders and innovators.
Live sessions on emerging topics
Gain insights into current and evolving themes in strategy and digital transformation.
Live office hours
Join office hours to clarify doubts and receive guidance from faculty and programme leaders.
Q&A sessions
Connect with programme leads to ask questions and explore specific challenges.
Case studies
Analyse practical scenarios to understand how digital and strategic decisions are applied in business contexts.
Scenario-based learning
Apply programme concepts to evaluate your organisation and develop a digital transformation plan.
Workbook exercises
Translate weekly learning into action through guided workbook activities.
Self-study activities
Practise applying core ideas through assignments and knowledge checks.
Application exercises
Bridge theory and practice with tasks focused on real business challenges.
Crowdsourcing activities
Collaborate with peers to surface key considerations in digital transformation.
Discussions
Participate in peer-led discussions to exchange ideas, experiences and key takeaways.
Dedicated programme support team
Receive ongoing support to navigate the programme and stay on track.
Who is this programme for?
This programme is ideal for:
C-suite executives, transformation leads or strategy leads striving to develop digital transformation strategies initiatives that encourage innovation, optimise technology and create a business advantage.
Mid- to senior-level managers looking to drive successful digital transformation innovations initiatives that improve organisational efficiency, agility and competitiveness.
Change management and strategy consultants seeking strategies to help clients successfully navigate all aspects of organisational change.
Key Takeaways
Identify critical areas requiring improvement within an organisation's culture, structure, processes, work practices and boundaries to achieve digital transformation.
Evaluate external customer factors and competitive opportunities driving digital transformation.
Develop a change management strategy to lead digital transformation initiatives.
Discuss the core concepts, principles and practices associated with strategy formulation, evaluation and execution.
Analyse critical, real-world business situations and develop creative, strategic solutions.
Identify inflection points that are the harbingers of large, systemic changes such as digital transformation and pandemics.
Curriculum
Live Sessions
Gain deeper insights into emerging topics through live sessions hosted by Cambridge faculty. A recording will also be available to view at your convenience.*
Managing People in the Era of AI: Join Professor Stella Pachidi as she examines how the increasing adoption of data-driven practices and AI tools has transformed how people are managed. Explore changes in decision-making practices, the role data plays in managing people and performance, and managing people and teams in the AI-enabled workplace.
Partnering with Complementors: Partnering with complementors is necessary in today’s competitive landscape, but it is hard to do well. Join Professor Karla Sayegh in an interactive session as she teases out the challenges and critical success factors behind fast, generative partnering.
Note: live sessions mentioned here are subject to change.
Meet the faculty
Kamal Munir, PhD
Professor of Strategy and Policy; Academic Director, Centre for Strategic Philanthropy (CSP); Pro-Vice-Chancellor, University Community and Engagement, University of Cambridge; Professorial Fellow of Homerton College
Shahzad (Shah) Ansari
Professor of Strategy and Innovation; Director, MPhil in Innovation, Strategy and Organisation, Professorial Fellow of St. Edmund’s College
Karla Sayegh, PhD
Assistant Professor of Organisation Theory and Information Systems, Cambridge Judge Business School
Stella Pachidi, PhD
Research Fellow, Organisational Theory and Information Systems, Cambridge Judge Business School
Shasha Lu, PhD
Associate Professor in Marketing, Cambridge Judge Business School
Case Studies
The learning journey features a blend of real-world case studies and industry examples that, together with interactive exercises, peer discussions, and live faculty sessions, provide opportunities to analyse a broad range of strategic and digital scenarios, reflect on key decisions and outcomes, and gain a practical understanding of how digital transformation and strategic thinking apply in real-world contexts.
Lego
Discover what led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.
Salesforce
Explore how Salesforce devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.
Honda
Learn how Honda embraced change and uncertainty using strategic adaptability.
Mattel
Discover how the legendary toy company thwarted competition and revitalised the Hot Wheels brand by launching a new line of toys that combined the physical and digital worlds.
Nest Thermostat
Discover how a misaligned business model affected Nest Thermostat within the Google Nest ecosystem, illustrating the connection between digital technology strategy and organisational structure.
NASA
Explore how NASA’s Asteroid Tracker Challenge prize competition leveraged open innovation to improve the agency’s Near Earth Object tracking capabilities.
Netflix
See how Netflix used an open competition for the best collaborative filtering algorithm to predict user ratings for films and improve its movie recommendation system.
Siemens
Find out how this technology company leveraged global networks of collaborative partners through its Siemens Innovation Ecosystems to accelerate innovation and solve some of the world’s most pressing challenges.
ChatGPT
Learn how ChatGPT’s ability to predict text with high accuracy is creating disruption across all sorts of domains.
Certificate
Upon completion of this learning journey, you will receive three digital certificates of completion from Cambridge Judge Business School Executive Education — one each for the Strategic Thinking for the CXO programme, the Digital Transformation: From Strategy to Execution programme and the combined multiprogramme learning journey. Please note that this programme can be counted towards the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an in-person four-day programme for the purpose of meeting GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.
Note: After the successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)
Flexible payment options available.
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