Executive Certificate in Leading Strategy and Innovation in the Digital Era
Unlock 10% savings on your learning journey
Strengthen your strategic leadership with the Executive Certificate in Leading Strategy and Innovation in the Digital Era learning journey from Cambridge Judge Business School Executive Education.
Why choose this multiprogramme learning journey?
Lead strategic change in a digital era with the Executive Certificate in Leading Strategy and Innovation in the Digital Era learning journey, a comprehensive multiprogramme experience from Cambridge Judge Business School Executive Education. This combined leadership journey brings together the Strategic Thinking for the CXO: Platforms, Ecosystems and AI-Driven Strategies and the Digital Transformation: From Strategy to Execution programmes, equipping you with the frameworks, tools and insights to thrive in today’s complex, technology-driven business landscape. You will advance your career by building the strategic and digital leadership skills that organisations demand.
Video lectures
Learn foundational and advanced concepts through faculty-led video sessions.
Live webinars with Cambridge Judge faculty
Engage in interactive live sessions to deepen your understanding of key topics.
Featured guest speakers
Hear real-world perspectives from senior industry leaders and innovators.
Live sessions on emerging topics
Gain insights into current and evolving themes in strategy and digital transformation.
Live office hours
Join office hours to clarify doubts and receive guidance from faculty and programme leaders.
Q&A sessions
Connect with programme leads to ask questions and explore specific challenges.
Case studies
Analyse practical scenarios to understand how digital and strategic decisions are applied in business contexts.
Scenario-based learning
Apply programme concepts to evaluate your organisation and develop a digital transformation plan.
Workbook exercises
Translate weekly learning into action through guided workbook activities.
Self-study activities
Practise applying core ideas through assignments and knowledge checks.
Application exercises
Bridge theory and practice with tasks focused on real business challenges.
Crowdsourcing activities
Collaborate with peers to surface key considerations in digital transformation.
Discussions
Participate in peer-led discussions to exchange ideas, experiences and key takeaways.
Dedicated programme support team
Receive ongoing support to navigate the programme and stay on track.
Who is this programme for?
This programme is ideal for:
C-suite executives, transformation leads or strategy leads striving to develop digital transformation strategies initiatives that encourage innovation, optimise technology and create a business advantage.
Mid- to senior-level managers looking to drive successful digital transformation innovations initiatives that improve organisational efficiency, agility and competitiveness.
Change management and strategy consultants seeking strategies to help clients successfully navigate all aspects of organisational change.
Key Takeaways
Identify critical areas requiring improvement within an organisation's culture, structure, processes, work practices and boundaries to achieve digital transformation.
Evaluate external customer factors and competitive opportunities driving digital transformation.
Develop a change management strategy to lead digital transformation initiatives.
Discuss the core concepts, principles and practices associated with strategy formulation, evaluation and execution.
Analyse critical, real-world business situations and develop creative, strategic solutions.
Identify inflection points that are the harbingers of large, systemic changes such as digital transformation and pandemics.
Curriculum
Module 1: Strategy in a Disruptive World
Module 2: Ecosystems, Platforms and Competition
Module 3: Generating New Business Models for Competitive Advantage
Module 4: AI and Data-Driven Strategy
Module 5: Strategic Growth and Corporate Strategy
Module 6: Strategy Design and Execution
Module 1: Organisational Elements of Digital Transformation
Module 2: External Impact: Focus on the Customer
Module 3: External Impact: Focus on Competitive Strategy
Module 4: Open Innovation
Module 5: Internal Impact and Opportunities
Module 6: Managing the Digital Transformation
Live Sessions
Gain deeper insights into emerging topics through live sessions hosted by Cambridge faculty. A recording will also be available to view at your convenience.*
Managing People in the Era of AI: Join Professor Stella Pachidi as she examines how the increasing adoption of data-driven practices and AI tools has transformed how people are managed. Explore changes in decision-making practices, the role data plays in managing people and performance, and managing people and teams in the AI-enabled workplace.
Partnering with Complementors: Partnering with complementors is necessary in today’s competitive landscape, but it is hard to do well. Join Professor Karla Sayegh in an interactive session as she teases out the challenges and critical success factors behind fast, generative partnering.
Note: live sessions mentioned here are subject to change.
Meet the faculty
Kamal Munir, PhD
Professor of Strategy and Policy; Academic Director, Centre for Strategic Philanthropy (CSP); Pro-Vice-Chancellor, University Community and Engagement, University of Cambridge; Professorial Fellow of Homerton College
Shahzad (Shah) Ansari
Professor of Strategy and Innovation; Director, MPhil in Innovation, Strategy and Organisation, Professorial Fellow of St. Edmund’s College
Karla Sayegh, PhD
Assistant Professor of Organisation Theory and Information Systems, Cambridge Judge Business School
Stella Pachidi, PhD
Research Fellow, Organisational Theory and Information Systems, Cambridge Judge Business School
Shasha Lu, PhD
Associate Professor in Marketing, Cambridge Judge Business School
Guest speakers
Eren Öztürk
Senior Specialist, Production Technologies, BMW
Dex Hunter-Torricke
Silicon Valley Strategist and Advisor
Neeti Gupta
Founder, AI Partnerships
Ali Almakky
Head of ICB Strategy and Partnerships, JPMorgan Managing Director, London
Christian Busch, PhD
Professor, Marshall School of Business, University of Southern California (USC)
Stephen Lile
Academic Supervisor, Fellow, Cambridge Judge Business School
Case Studies
The learning journey features a blend of real-world case studies and industry examples that, together with interactive exercises, peer discussions, and live faculty sessions, provide opportunities to analyse a broad range of strategic and digital scenarios, reflect on key decisions and outcomes, and gain a practical understanding of how digital transformation and strategic thinking apply in real-world contexts.
Salesforce
Explore how Salesforce devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.
Honda
Learn how Honda embraced change and uncertainty using strategic adaptability.
Mattel
Discover how the legendary toy company thwarted competition and revitalised the Hot Wheels brand by launching a new line of toys that combined the physical and digital worlds.
Nest Thermostat
Discover how a misaligned business model affected Nest Thermostat within the Google Nest ecosystem, illustrating the connection between digital technology strategy and organisational structure.
NASA
Explore how NASA’s Asteroid Tracker Challenge prize competition leveraged open innovation to improve the agency’s Near Earth Object tracking capabilities.
Netflix
See how Netflix used an open competition for the best collaborative filtering algorithm to predict user ratings for films and improve its movie recommendation system.
Siemens
Find out how this technology company leveraged global networks of collaborative partners through its Siemens Innovation Ecosystems to accelerate innovation and solve some of the world’s most pressing challenges.
ChatGPT
Learn how ChatGPT’s ability to predict text with high accuracy is creating disruption across all sorts of domains.
Apple
Understand how Apple leveraged network effects and platform design to build long-term competitive advantage in a disruptive market.
eHarmony
Explore how a differentiated platform strategy created value and sustained quality in a multisided ecosystem.
IKEA and Patient Innovation
Examine how organisations reimagine business models through circularity, sustainability and customer-centric innovation.
Tesla and NVIDIA
Assess how AI, data and digital capabilities transform strategy formulation and execution for technology-driven growth.
Formula One
Learn how teams use human–AI collaboration to boost performance and what organisations in other sectors can take from their data-driven approach to strategic decision-making.
Xiaomi
Study how corporate parenting, alliances and innovation frameworks fuel strategic growth in fast-moving markets.
LEGO and Tata Nano
Analyse the link between strategy design and execution through lessons in alignment, agility and turnaround management.
Certificate
Upon completion of this learning journey, you will receive three digital certificates of completion from Cambridge Judge Business School Executive Education — one each for the Strategic Thinking for the CXO: Platforms, Ecosystems and AI-Driven Strategies programme, the Digital Transformation: From Strategy to Execution programme and the combined multiprogramme learning journey. Please note that this programme can be counted towards the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an in-person four-day programme for the purpose of meeting GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.
Note: After the successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
FAQs
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email us on the email address mentioned above learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Are there any prerequisites for this programme?
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.
What is the typical class profile?
More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.
What other dates will this programme be offered in the future?
Check back at this programme web page or email us to inquire if future programme dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific programme schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
How do I interact with other programme participants?
Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.
Do I receive alumni status after completing this programme?
No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this programme?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
What is the programme fee and what forms of payment do you accept?
The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.
Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
Tuition assistance is available for participants who qualify. Please email
.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme adviser or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the programme you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific programme you’re interested in enrolling in.
Is there an option to make flexible payments for this programme?
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the programme?
Emeritus collects all programme payments, provides learner enrolment and programme support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the programme?
Programme fees for Emeritus programmes with Cambridge Judge Business School Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the programme refund and deferral policy?
For the programme refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)
Flexible payment options available.
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