Strategic Thinking for the CXO
Why Enrol for the Strategic Thinking for the CXO Programme?
Business decision-making in the 21st century is defined by volatility, uncertainty, complexity, and ambiguity (known as VUCA). That is the baseline from which you must lead your organisation. Doing so requires that corporate strategies be responsive, agile, and adaptable. The challenges you face are broad, ranging from the impacts of globalisation, climate change, and supply chain disruptions to addressing talent retention and diversity, equity, and inclusion measures.
Competition is not defined merely by other firms that share the same capabilities. The whole concept of industry has become dangerously misleading, as many threats are not coming from within your own industry at all.
In this eight-week programme, you will map your competitive advantage and learn advanced techniques to formulate, evaluate and execute winning strategies.
Why does strategy fail?
83%
5%
Programme Highlights
Discuss the core concepts, principles and practices associated with strategy formulation, evaluation and execution.
Use strategic frameworks, models and tools to formulate, evaluate and improve strategies.
Analyse critical, real-world business situations and develop creative, strategic solutions.
Identify inflection points that are the harbingers of large, systemic changes such as digital transformation and pandemics.
What You Will Learn
What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results, and focus on the core building blocks to make strategic choices and carry them to reality.
The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.
Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.
Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.
Explore key aspects of managing growth and competition, including alliances, co-opetition and mergers and acquisitions. Also, examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.
Get an in-depth understanding of corporate strategy and learn how to make an impact in turbulent times.
Learn how to make adjustments to survive in and capitalise on external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.
Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and learn about the key challenges of implementing one.
*For more information on the syllabus, download the brochure.
How You Will Learn
Video Lectures
4 Live Webinars with Cambridge Judge Faculty
Featured Guest Speakers
Dedicated Programme Support Team
Application Exercises
Discussions
Live Office Hours
Assignments
Try-it activities:
Develop your own templates and tip sheets to apply the strategic frameworks and models at work.
Follow the step-by-step guidance to map an ecosystem.
Analyse real-world business situations with strategic frameworks and models.
Discussion activities:
Contextualise your learnings using real-world problems, share your experience with peers and exchange key takeaways from lectures and guest interviews.
Case Studies
Throughout the programme, you will analyse different companies facing very different scenarios, reflect on the outcomes and consider alternate decisions.
Lego
Discover what led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.
Salesforce
Explore how Salesforce devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.
Honda
Learn how Honda embraced change and uncertainty using strategic adaptability
Starbucks
Explore how Starbucks has adapted to the COVID-19 pandemic.
Who Is This Programme For?
Participants will learn to use a variety of frameworks to examine the competitive environment and assess the relative position of their organisations to identify early signs of disruption.
This programme is ideal for:
CXOs responsible for short- and long-term strategy, growth and business continuity at the firm level.
Mid- to senior-level management executives responsible for building a strategic roadmap that is adaptable for any market environment.
Corporate strategy heads who need to monitor and report on new growth opportunities, areas for achieving efficiency and advising organisational strategy.
Strategy consultants who advise clients on business transformation and growth and map out business recovery strategies.
Faculty
Professor of Strategy & Policy, Academic Director, Centre for Strategic Philanthropy (CSP), Pro-Vice-Chancellor (University Community and Engagement), Professorial Fellow of Homerton College, PhD (McGill University)
Professor Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corp...
Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College
Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social ...
Testimonials
Certificate
Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact executive.education@jbs.cam.ac.uk.
Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
Executive Certificate in Leading Strategy and Innovation in the Digital Era
FAQs
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email us on the email address mentioned above learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Are there any prerequisites for this programme?
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.
What is the typical class profile?
More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.
What other dates will this programme be offered in the future?
Check back at this programme web page or email us to inquire if future programme dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific programme schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
How do I interact with other programme participants?
Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.
Do I receive alumni status after completing this programme?
No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this programme?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
What is the programme fee and what forms of payment do you accept?
The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.
Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
Tuition assistance is available for participants who qualify. Please email
.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme adviser or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the programme you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific programme you’re interested in enrolling in.
Is there an option to make flexible payments for this programme?
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the programme?
Emeritus collects all programme payments, provides learner enrolment and programme support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the programme?
Programme fees for Emeritus programmes with Cambridge Judge Business School Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the programme refund and deferral policy?
For the programme refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)
Flexible payment options available.
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