Strategic Thinking for the CXO

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Course Dates

STARTS ON

6 October 2022

Course Duration

DURATION

8 weeks, online
4–6 hours per week

Course Fee
Course Fee

For Your Team

Enrol your team in a public or private cohort delivered with support and services

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Team-Based Learning Options

  • Enroll as a team or group and learn with your peers

  • Schedule a private instance of this program for your team/group

  • Inquire about special team/group pricing

  • ENROL YOUR TEAM

    We work with leading companies to close critical skills gaps


    Our partners include

    JP Morgan
    Amazon
    AB in Bev

Why Enrol for the Strategic Thinking for the CXO Programme?

Business decision-making in the 21st century is defined by volatility, uncertainty, complexity, and ambiguity (known as VUCA). That is the baseline from which you must lead your organisation. Doing so requires that corporate strategies be responsive, agile, and adaptable. The challenges you face are broad, ranging from the impacts of globalisation, climate change, and supply chain disruptions to addressing talent retention and diversity, equity, and inclusion measures.

Competition is not defined merely by other firms that share the same capabilities. The whole concept of industry has become dangerously misleading, as many threats are not coming from within your own industry at all.

In this eight-week programme, you will map your competitive advantage and learn advanced techniques to formulate, evaluate and execute winning strategies.

Why does strategy fail?

90%

of executives believe that the COVID-19 pandemic will fundamentally change how they conduct business over the next five years.

SOURCE: MCKINSEY & COMPANY

85%

are concerned that the pandemic will continue to impact their customers' needs and wants over the next five years.

SOURCE: MCKINSEY & COMPANY

21%

believe they have the expertise, resources and commitment to successfully pursue new growth.

SOURCE: MCKINSEY & COMPANY

Programme Highlights

  • DISCUSS the core concepts, principles and practices associated with strategy formulation, evaluation and execution.
  • USE strategic frameworks, models and tools to formulate, evaluate and improve strategies.
  • ANALYSE critical, real-world business situations and develop creative, strategic solutions.
  • IDENTIFY inflection points that are the harbingers of large, systemic changes such as digital transformation and pandemics.

What You Will Learn

Module 1:

Introduction to Strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results, and focus on the core building blocks to make strategic choices and carry them to reality.

Module 2:

Frameworks for Creating Breakthrough Strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Module 3:

Good versus Bad Strategy in the 21st Century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Module 4:

Beyond Industries—Strategy in Ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Module 5:

Growth, Competition and Mergers and Acquisitions

Explore key aspects of managing growth and competition, including alliances, co-opetition and mergers and acquisitions. Also, examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Module 6:

Corporate Strategy—New Ways of Conceptualising It

Get an in-depth understanding of corporate strategy and learn how to make an impact in turbulent times.

Module 7:

Emergent Strategies

Learn how to make adjustments to survive in and capitalise on external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Module 8:

Execution and Implementation of Strategy

Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and learn about the key challenges of implementing one.

Module 1:

Introduction to Strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results, and focus on the core building blocks to make strategic choices and carry them to reality.

Module 5:

Growth, Competition and Mergers and Acquisitions

Explore key aspects of managing growth and competition, including alliances, co-opetition and mergers and acquisitions. Also, examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Module 2:

Frameworks for Creating Breakthrough Strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Module 6:

Corporate Strategy—New Ways of Conceptualising It

Get an in-depth understanding of corporate strategy and learn how to make an impact in turbulent times.

Module 3:

Good versus Bad Strategy in the 21st Century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Module 7:

Emergent Strategies

Learn how to make adjustments to survive in and capitalise on external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Module 4:

Beyond Industries—Strategy in Ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Module 8:

Execution and Implementation of Strategy

Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and learn about the key challenges of implementing one.

*For more information on the syllabus, download the brochure.

Download Brochure

How You Will Learn

Video Lectures

Video Lectures

4 Live Webinars with Cambridge Judge Faculty

4 Live Webinars with Cambridge Judge Faculty

Featured Guest Speakers

Featured Guest Speakers

Dedicated Programme Support Team

Dedicated Programme Support Team

Cutting-Edge Learning Platform with Mobile Access

Cutting-Edge Learning Platform with Mobile Access

Application Exercises

Application Exercises

Discussions

Discussions

Live Office Hours

Live Office Hours

Assignments

Try-it activities:

  • Develop your own templates and tip sheets to apply the strategic frameworks and models at work.
  • Follow the step-by-step guidance to map an ecosystem.
  • Analyse real-world business situations with strategic frameworks and models.

Discussion activities:

  • Contextualise your learnings using real-world problems, share your experience with peers and exchange key takeaways from lectures and guest interviews.

Case Studies

Throughout the programme, you will analyse different companies facing very different scenarios, reflect on the outcomes and consider alternate decisions.

Lego

Discover what led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.

Salesforce

Explore how Salesforce devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.

Honda

Learn how Honda embraced change and uncertainty using strategic adaptability

Starbucks

Explore how Starbucks has adapted to the COVID-19 pandemic.

Who Is This Programme For?

Participants will learn to use a variety of frameworks to examine the competitive environment and assess the relative position of their organisations to identify early signs of disruption.

This programme is ideal for:

  • CXOs responsible for short- and long-term strategy, growth and business continuity at the firm level.
  • Mid- to senior-level management executives responsible for building a strategic roadmap that is adaptable for any market environment.
  • Corporate strategy heads who need to monitor and report on new growth opportunities, areas for achieving efficiency and advising organisational strategy.
  • Strategy consultants who advise clients on business transformation and growth and map out business recovery strategies.

Faculty

Profile picture of programme faculty, Dr. Kamal Munir

Prof. Kamal Munir

Prof. of Strategy & Policy, Academic Director, Centre for Strategic Philanthropy (CSP), Pro-Vice-Chancellor (University Community and Engagement), Professorial Fellow of Homerton College

Prof. Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant to leading banks across the globe and the governments of the UK, Pakistan and Nigeria.

Faculty Member Shahzad (Shaz) Ansari

Prof. Shahzad (Shaz) Ansari

Prof. of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Prof. Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations and also serves on a plethora of editorial boards.

Testimonials

Alwyn Clarke

"This programme required effective participation. It pushed me and allowed to commit the time and effort to gain a full understanding of the concepts, frameworks, etc. The content was progressive and enabled transformational thinking."

— Alwyn Clarke, Financial Controller, Accounting and Control, Continental Baking Company Limited

Walter Leicher

"I think the delivery of the content was mastered very well. While the programme content was great, the faculty was particularly good at delivering it. The shortness of the videos and the breakdown of the material enabled me to move at a pace that worked and managed short attention spans extremely well."

— Walter Leicher, Chief Growth Officer, Strategy/Corporate Planning, Cushman & Wakefield

Carla Boodoo-Lutchman

"The best aspects of this programme were the practical examples, illustrative case studies and the excellent video content and delivery."

— Carla Boodoo-Lutchman, Senior Group Category Manager, Marketing/Communications/PR, SM Jaleel & Co. Ltd

Adedayo Sobande

"The case studies in the programme were really insightful and brought theories to life."

— Adedayo Sobande, Head of Innovation Commercialization, Africa, Sales and Business Development, DIAGEO

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors, please contact executive.education@jbs.cam.ac.uk.

Download Brochure

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.

FAQs

  • How do I know if this programme is right for me?

    After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme advisor will follow up with you very shortly.


    Are there any prerequisites for this programme?

    Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.


    What is the typical class profile?

    More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.


    What other dates will this programme be offered in the future?

    Check back at this programme web page or email us at learner.success@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific programme schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on programme activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.

    A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.


    How do I interact with other programme participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

    This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific programme requirements.


    What type of certificate will I receive?

    Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.


    Do I receive alumni status after completing this programme?

    No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this programme?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.


    Do I need to be online to access the programme content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.


    What is the programme fee and what forms of payment do you accept?

    The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme advisor or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the programme you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific programme you’re interested in enrolling in.


    Is there an option to make flexible payments for this programme?

    Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the programme, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the programme, you have until the midpoint of the programme to request to defer to a future cohort of the same programme. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.

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Flexible payment options available. Learn more.