Strategic Thinking for the CXO

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Course Dates

STARTS ON

11 November 2021

Course Duration

DURATION

8 weeks, online
4–6 hours per week

Course Duration

PROGRAMME FEE

US$2,000

Course Information Flexible payment available
Course Information Special group enrolment pricing

Why Enrol for the Strategic Thinking for the CXO Programme?

Business decision-making in the 21st century implies governing through global disruptions, whether it be a pandemic, an environmental disaster or a geopolitical event. More than ever, organisations now require corporate strategies that are adaptable as these events affect the entire ecosystem.

In this eight-week programme, you will learn to develop and execute strategies to create and maintain competitive advantage, particularly in a highly uncertain environment.

90%

of executives believe that the COVID-19 pandemic will fundamentally change how they conduct business over the next five years.

SOURCE: McKinsey & Company

85%

are concerned that the pandemic will continue to impact their customers' needs and wants over the next five years.

SOURCE: McKinsey & Company

21%

believe they have the expertise, resources and commitment to successfully pursue new growth.

SOURCE: McKinsey & Company

Programme Highlights

  • DISCUSS the core concepts, principles and practices associated with strategy formulation, evaluation and execution.
  • USE strategic frameworks, models and tools to formulate, evaluate and improve strategies.
  • ANALYSE critical, real-world business situations and develop creative, strategic solutions.
  • IDENTIFY inflection points that are the harbingers of large, systemic changes such as digital transformation and pandemics.

What You Will Learn

Module 1:

Introduction to Strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results, and focus on the core building blocks to make strategic choices and carry them to reality.

Module 2:

Frameworks for Creating Breakthrough Strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Module 3:

Good versus Bad Strategy in the 21st Century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Module 4:

Beyond Industries—Strategy in Ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Module 5:

Growth, Competition and Mergers and Acquisitions

Explore key aspects of managing growth and competition, including alliances, co-opetition and mergers and acquisitions. Also, examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Module 6:

Corporate Strategy—New Ways of Conceptualising It

Get an in-depth understanding of corporate strategy and learn how to make an impact in turbulent times.

Module 7:

Emergent Strategies

Learn how to make adjustments to survive in and capitalise on external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Module 8:

Execution and Implementation of Strategy

Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and learn about the key challenges of implementing one.

Module 1:

Introduction to Strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results, and focus on the core building blocks to make strategic choices and carry them to reality.

Module 5:

Growth, Competition and Mergers and Acquisitions

Explore key aspects of managing growth and competition, including alliances, co-opetition and mergers and acquisitions. Also, examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Module 2:

Frameworks for Creating Breakthrough Strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Module 6:

Corporate Strategy—New Ways of Conceptualising It

Get an in-depth understanding of corporate strategy and learn how to make an impact in turbulent times.

Module 3:

Good versus Bad Strategy in the 21st Century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Module 7:

Emergent Strategies

Learn how to make adjustments to survive in and capitalise on external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Module 4:

Beyond Industries—Strategy in Ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Module 8:

Execution and Implementation of Strategy

Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and learn about the key challenges of implementing one.

*For more information on the syllabus, download the brochure.

Download Brochure

How You Will Learn

Video Lectures

Video Lectures

4 Live Webinars with Cambridge Judge Faculty

4 Live Webinars with Cambridge Judge Faculty

Featured Guest Speakers

Featured Guest Speakers

Dedicated Programme Support Team

Dedicated Programme Support Team

Cutting-Edge Learning Platform with Mobile Access

Cutting-Edge Learning Platform with Mobile Access

Application Exercises

Application Exercises

Discussions

Discussions

Live Office Hours

Live Office Hours

Assignments

Try-it activities:

  • Develop your own templates and tip sheets to apply the strategic frameworks and models at work.
  • Follow the step-by-step guidance to map an ecosystem.
  • Analyse real-world business situations with strategic frameworks and models.

Discussion activities:

  • Contextualise your learnings using real-world problems, share your experience with peers and exchange key takeaways from lectures and guest interviews.

Case Studies

Throughout the programme, you will analyse different companies facing very different scenarios, reflect on the outcomes and consider alternate decisions.

Lego

Lego

Discover what led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.

Salesforce

Salesforce

Explore how Salesforce devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.

Honda

Honda

Learn how Honda embraced change and uncertainty using strategic adaptability

Starbucks

Starbucks

Explore how Starbucks has adapted to the COVID-19 pandemic.

Who Is This Programme For?

Participants will learn to use a variety of frameworks to examine the competitive environment and assess the relative position of their organisations to identify early signs of disruption.

This programme is ideal for:

  • CXOs responsible for short- and long-term strategy, growth and business continuity at the firm level.
  • Mid- to senior-level management executives responsible for building a strategic roadmap that is adaptable for any market environment.
  • Corporate strategy heads who need to monitor and report on new growth opportunities, areas for achieving efficiency and advising organisational strategy.
  • Strategy consultants who advise clients on business transformation and growth and map out business recovery strategies.

Faculty

Profile picture of programme faculty, Dr. Kamal Munir

Dr Kamal Munir

Reader in Strategy & Policy, Academic Director of the Centre for Strategic Philanthropy (CSP), Race & Inclusion Champion, University of Cambridge Fellow of Homerton College

Dr Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant to leading banks across the globe and the governments of the UK, Pakistan and Nigeria.

Faculty Member Shahzad (Shaz) Ansari

Shahzad (Shaz) Ansari

Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations and also serves on a plethora of editorial boards.

Testimonials

Alwyn Clarke

"This programme required effective participation. It pushed me and allowed to commit the time and effort to gain a full understanding of the concepts, frameworks, etc. The content was progressive and enabled transformational thinking."

— Alwyn Clarke, Financial Controller, Accounting and Control, Continental Baking Company Limited

Walter Leicher

"I think the delivery of the content was mastered very well. While the programme content was great, the faculty was particularly good at delivering it. The shortness of the videos and the breakdown of the material enabled me to move at a pace that worked and managed short attention spans extremely well."

— Walter Leicher, Chief Growth Officer, Strategy/Corporate Planning, Cushman & Wakefield

Carla Boodoo-Lutchman

"The best aspects of this programme were the practical examples, illustrative case studies and the excellent video content and delivery."

— Carla Boodoo-Lutchman, Senior Group Category Manager, Marketing/Communications/PR, SM Jaleel & Co. Ltd

Adedayo Sobande

"The case studies in the programme were really insightful and brought theories to life."

— Adedayo Sobande, Head of Innovation Commercialization, Africa, Sales and Business Development, DIAGEO

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors, please contact executive.education@jbs.cam.ac.uk.

Download Brochure

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.