EXECUTIVE EDUCATION

Strategic Thinking for the CXO

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Course Dates

STARTS ON

10 June 2021

Course Duration

DURATION

8 weeks, online
4-6 hours per week

Course Duration

PROGRAMME FEE

US$2,000

Course Information Flexible payment available

Why Enrol for the Strategic Thinking for the CXO Programme?

Business decision-making in the 21st century implies governing through global disruptions, whether it be a pandemic, an environmental disaster or a geopolitical event. More than ever, organisations now require corporate strategies that are adaptable; as these events affect the entire ecosystem.

In this eight-week programme, you will learn to develop and execute strategies to create and maintain competitive advantage, particularly during a highly uncertain environment.

90%

Executives believe that the Covid-19 pandemic will fundamentally change the way they do business over the next 5 years.

SOURCE: McKinsey & Company

85%

Are concerned that the pandemic will have a lasting impact on their customers’ needs and wants over the next 5 years.

SOURCE: McKinsey & Company

21%

Feel they have the expertise, resources and commitment to pursue new growth successfully.

SOURCE: McKinsey & Company

Programme Highlights

  • DISCUSS the core concepts, principles and practices associated with strategy formulation, evaluation and execution.
  • USE strategic frameworks, models and tools to formulate, evaluate and improve strategies.
  • ANALYSE critical, real-world business situations and develop creative, strategic solutions.
  • IDENTIFY inflection points that are the harbingers of large, systemic changes, such as digital transformation and pandemics.

What You Will Learn

Module 1:

Introduction to Strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results. Focus on the core building blocks to make strategic choices and carry them to reality.

Module 2:

Frameworks for Creating Breakthrough Strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Module 3:

Good vs. Bad Strategy in 21st Century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Module 4:

Beyond Industries - Strategy in Ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Module 5:

Growth, Competition and Mergers & Acquisitions

Explore key aspects of managing growth and competition, including alliance, co-opetition and mergers & acquisitions. We examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Module 6:

Corporate Strategy - New Ways of Conceptualising It

Get an in-depth understanding of corporate strategy. Learn how to establish impact in turbulent times.

Module 7:

Emergent Strategies

Learn how to make adjustments to survive and capitalise external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Module 8:

Execution and Implementation of Strategy

Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and the key challenges associated with it.

Module 1:

Introduction to Strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results. Focus on the core building blocks to make strategic choices and carry them to reality.

Module 5:

Growth, Competition and Mergers & Acquisitions

Explore key aspects of managing growth and competition, including alliance, co-opetition and mergers & acquisitions. We examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Module 2:

Frameworks for Creating Breakthrough Strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Module 6:

Corporate Strategy - New Ways of Conceptualising It

Get an in-depth understanding of corporate strategy. Learn how to establish impact in turbulent times.

Module 3:

Good vs. Bad Strategy in 21st Century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Module 7:

Emergent Strategies

Learn how to make adjustments to survive and capitalise external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Module 4:

Beyond Industries - Strategy in Ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Module 8:

Execution and Implementation of Strategy

Once you have a strategy, what's next? Master how to execute a strategy to achieve your objectives and the key challenges associated with it.

*For more information on the syllabus, download the brochure.

Download Brochure

How You Will Learn

Video Lectures

Video Lectures

4 Live Webinars with Cambridge Judge Faculty

4 Live Webinars with Cambridge Judge Faculty

Featured Guest Speakers

Featured Guest Speakers

Dedicated Programme Support Team

Dedicated Programme Support Team

Cutting-Edge Learning Platform with Mobile Access

Cutting-Edge Learning Platform with Mobile Access

Application Exercises

Application Exercises

Discussions

Discussions

Live Office Hours

Live Office Hours

Assignments

Try-it activities:

  • Develop your own templates and tip sheets to apply the strategic frameworks and models at work.
  • Follow the step-by-step guidance to map an ecosystem.
  • Analyse real-world business situations with strategic frameworks and models.

Discussion activities:

  • Contextualise your learnings using real-world problems, share your experience with peers and exchange key takeaways from lectures and guest interviews.

Case Studies

Throughout the programme, you will analyse different companies facing very different scenarios, reflect on the outcomes and consider alternate decisions.

Lego

Lego

Discover what had led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.

Salesforce

Salesforce

Explore how Salesforce.com devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.

Honda

Honda

Learn from Honda's journey how to embrace change and uncertainty with strategic adaptability.

Starbucks

Starbucks

Explore how Starbucks has been adapting to the COVID-19 pandemic.

Who Is This Programme For?

Participants will learn a variety of frameworks to examine the competitive environment and assess the relative position of their organisations to identify early signs of disruption.

This programme is ideal for:

  • CXOs responsible for short- and long-term strategy, growth and business continuity at the firm level.
  • Mid- to Senior-Level Management Executives responsible for building a strategic roadmap that is adaptable for any market environment.
  • Corporate Strategy Heads who need to monitor and report on new growth opportunities, areas for achieving efficiency and advising organisational strategy.
  • Strategy Consultants advising clients on business transformation and growth, as well as mapping out business recovery strategies.

Faculty

Profile picture of programme faculty, Dr. Kamal Munir

Dr. Kamal Munir

Reader in Strategy & Policy, Academic Director of Centre for Strategic Philanthropy (CSP), Race & Inclusion Champion, University of Cambridge Fellow of Homerton College

Dr. Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant for leading banks across the globe and to governments of the UK, Pakistan and Nigeria.

Profile picture of programme faculty, Prof. Shahzad (Shaz) Ansari

Shahzad (Shaz) Ansari

Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations and also serves on a plethora of editorial boards.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a digital Certificate of Completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of achievement (GMCA). It will be credited as an "in-person" 2-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors please contact executive.education@jbs.cam.ac.uk.

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Apply Now

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.