Strategic Thinking for the CXO

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Work Experience

Programme Highlights

  • Discuss the core concepts, principles and practices associated with strategy formulation, evaluation and execution.

  • Use strategic frameworks, models and tools to formulate, evaluate and improve strategies.

  • Analyse critical, real-world business situations and develop creative, strategic solutions.

  • Identify inflection points that are the harbingers of large, systemic changes such as digital transformation and pandemics.

What You Will Learn

*For more information on the syllabus, download the brochure.

How You Will Learn

Video Lectures

Video Lectures

4 Live Webinars with Cambridge Judge Faculty

4 Live Webinars with Cambridge Judge Faculty

Featured Guest Speakers

Featured Guest Speakers

Dedicated Programme Support Team

Dedicated Programme Support Team

Application Exercises

Application Exercises



Live Office Hours

Live Office Hours


Try-it activities:

  • Develop your own templates and tip sheets to apply the strategic frameworks and models at work.

  • Follow the step-by-step guidance to map an ecosystem.

  • Analyse real-world business situations with strategic frameworks and models.

Discussion activities:

  • Contextualise your learnings using real-world problems, share your experience with peers and exchange key takeaways from lectures and guest interviews.

Case Studies

Throughout the programme, you will analyse different companies facing very different scenarios, reflect on the outcomes and consider alternate decisions.


Discover what led the LEGO group to the edge of bankruptcy and discuss what you would do to turn the company around.


Explore how Salesforce devised a Blue Ocean strategy, allowing it to sustain its market leadership position in the crowded CRM space for over a decade.


Learn how Honda embraced change and uncertainty using strategic adaptability


Explore how Starbucks has adapted to the COVID-19 pandemic.

Who Is This Programme For?

Participants will learn to use a variety of frameworks to examine the competitive environment and assess the relative position of their organisations to identify early signs of disruption.

This programme is ideal for:

  • CXOs responsible for short- and long-term strategy, growth and business continuity at the firm level.

  • Mid- to senior-level management executives responsible for building a strategic roadmap that is adaptable for any market environment.

  • Corporate strategy heads who need to monitor and report on new growth opportunities, areas for achieving efficiency and advising organisational strategy.

  • Strategy consultants who advise clients on business transformation and growth and map out business recovery strategies.


Profile picture of programme faculty, Dr. Kamal Munir

Professor of Strategy & Policy, Academic Director, Centre for Strategic Philanthropy (CSP), Pro-Vice-Chancellor (University Community and Engagement), Professorial Fellow of Homerton College, PhD (McGill University)

Professor Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corp...

Faculty Member Shahzad (Shaz) Ansari

Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social ...


This programme required effective participation. It pushed me and allowed to commit the time and effort to gain a full understanding of the concepts, frameworks, etc. The content was progressive and e...
Alwyn Clarke
Alwyn Clarke
Financial Controller, Accounting and Control
Continental Baking Company Limited
I think the delivery of the content was mastered very well. While the programme content was great, the faculty was particularly good at delivering it. The shortness of the videos and the breakdown of ...
Walter Leicher
Walter Leicher
Chief Growth Officer, Strategy/Corporate Planning
Cushman & Wakefield
The best aspects of this programme were the practical examples, illustrative case studies and the excellent video content and delivery.
Carla Boodoo-Lutchman
Carla Boodoo-Lutchman
Senior Group Category Manager, Marketing/Communications/PR,
SM Jaleel & Co. Ltd
The case studies in the programme were really insightful and brought theories to life.
Adedayo Sobande
Adedayo Sobande
Head of Innovation Commercialization, Africa, Sales and Business Development


Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisers, please contact

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.


Didn't find what you were looking for? Write to us at or Schedule a call with one of our Programme Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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